Digital Marketing Manager
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Job Description
Digital Marketing Manager overseeing website performance and paid media across three brands. Driving pipeline through technical SEO/AEO and strong agency management.
Responsibilities:
- This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps).
- You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.
- You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline.
- You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
- This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.
Requirements:
- 4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO
- Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it
- Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it
- Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why
- Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code
- Strong project management skills, including managing external agency relationships and cross-functional stakeholders.
Benefits:
- In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
- In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
- We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
- We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
- We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.
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