Digital Marketing Manager – Email/Affiliate

Posted 3ds ago

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Job Description

Digital Marketing Manager overseeing email and affiliate marketing strategies at High Tide Inc. Driving digital marketing performance with a focus on omni-channel initiatives.

Responsibilities:

  • Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
  • Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
  • Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
  • Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
  • Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
  • Step in to support execution or troubleshooting when needed.
  • Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.

Requirements:

  • 6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.
  • Strong experience across multiple digital channels (email, web, paid media, affiliate).
  • In-depth email experience and affiliate management experience are requirements to succeed in this role.
  • Proven ability to develop strategy, set performance targets, and drive measurable outcomes.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Experience managing or guiding cross-functional teams.
  • Experience working with agencies and external partners.
  • Strong communication and presentation skills.

Benefits:

  • Professional development opportunities
  • Health insurance
  • Flexible work arrangements