Digital Marketing Manager – Email/Affiliate
Posted 3ds ago
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Job Description
Digital Marketing Manager overseeing email and affiliate marketing strategies at High Tide Inc. Driving digital marketing performance with a focus on omni-channel initiatives.
Responsibilities:
- Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
- Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
- Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
- Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
- Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
- Step in to support execution or troubleshooting when needed.
- Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.
Requirements:
- 6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.
- Strong experience across multiple digital channels (email, web, paid media, affiliate).
- In-depth email experience and affiliate management experience are requirements to succeed in this role.
- Proven ability to develop strategy, set performance targets, and drive measurable outcomes.
- Strong analytical skills and ability to translate data into actionable insights.
- Experience managing or guiding cross-functional teams.
- Experience working with agencies and external partners.
- Strong communication and presentation skills.
Benefits:
- Professional development opportunities
- Health insurance
- Flexible work arrangements




















