Digital Marketing Manager
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Job Description
Digital Marketing Manager leading multi-channel paid media programs for RealPage's Mixed Use products. Focused on customer acquisition and pipeline growth in a collaborative environment.
Responsibilities:
- Reporting to the Director of Growth Marketing, you’ll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units.
- Build, launch, and optimize multi-channel paid media campaigns across: PPC / SEM, LinkedIn Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, Display & Programmatic Advertising, Affiliate Marketing, Review Platforms & Third-Party Publications.
- Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization.
- Develop audience segmentation and retargeting strategies to improve conversion performance.
- Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution.
- Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution.
- Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting.
- Build campaign forecasts and performance projections.
- Present insights, recommendations, and performance updates to marketing stakeholders.
Requirements:
- 3–5 years of experience in digital marketing, performance marketing, or paid media management.
- Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns.
- Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4.
- Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making.
- Experience with marketing analytics, attribution, and reporting tools such as: GA4, Looker Studio / Google Data Studio, Salesforce, Excel.
- Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas.
- Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Strong communication skills with the ability to translate data into actionable insights.
- Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experience.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
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