Digital Marketing Manager
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Job Description
Digital Marketing Manager leading digital marketing strategy across multiple customer segments for a medical device company. Collaborating with global teams to drive education, demand generation, and therapy adoption.
Responsibilities:
- Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors.
- Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization.
- Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches.
- Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools.
- Ensure all digital content aligns with brand, clinical, and regulatory requirements.
- Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts.
- Own website development and ongoing optimization in partnership with internal and external teams.
- Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic.
- Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation.
- Lead digital brand and graphic design strategy in partnership with internal teams and external agencies.
- Serve as a key contributor to the global marketing team, collaborating across functions and geographies.
Requirements:
- 5+ years of experience in digital marketing, communications, or related roles
- Experience marketing medical devices or healthcare products strongly preferred
- BA/BS in engineering, health sciences, marketing, business, or communications
- MBA preferred
- Website development and management, including SEO best practices
- Social media content development, execution, and performance measurement
- Experience managing digital channels in a regulated or complex B2B/B2B2C environment
- Strong analytical skills with the ability to segment audiences and measure campaign effectiveness
Benefits:
- Health insurance
- Professional development
- Flexible work arrangements
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