Digital Marketing, Social Media Coordinator
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Job Description
Digital Marketing Coordinator managing social media, content creation, and ecommerce strategies for a fast-growing FMCG company. Responsible for daily digital marketing execution and community engagement.
Responsibilities:
- Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms
- Create and edit content using Canva, CapCut, Descript and AI tools
- Write captions and assist with content planning
- Schedule and publish content according to approved content calendars
- Monitor engagement and respond to comments, messages and enquiries
- Manage community engagement across all social channels
- Monitor trends and identify content opportunities
- Assist with implementation and optimisation of Meta advertising campaigns
- Support affiliate marketing initiatives
- Execute promotional campaigns, product launches and seasonal marketing initiatives
- Create, schedule and report on EDM campaigns
- Maintain marketing calendars and campaign workflows
- Support lead generation and customer acquisition initiatives
- Update and optimise Shopify websites
- Upload products, landing pages, blogs and promotional assets
- Implement upsell and cross-sell initiatives
- Support website conversion optimisation activities
- Ensure websites remain accurate, current and aligned with brand guidelines
- Monitor website performance and recommend improvements
- Maintain and update the Ecommerce Equation Clarity Sheet
- Report weekly and monthly on:
- Sales performance
- Subscription performance
- Meta advertising performance
- Email marketing performance
- Social media performance
- Website performance
- Provide actionable insights and recommendations
- Track campaign performance against agreed KPIs
- Respond to customer enquiries across email, social media and website channels
- Manage customer feedback and online reviews
- Escalate customer issues where required
- Deliver a positive and professional customer experience across all touchpoints
- Leverage AI tools to improve marketing productivity and output quality
- Use AI to assist with content creation, copywriting, ideation and research
- Utilise AI for reporting, data analysis and performance insights
- Identify opportunities to automate repetitive tasks and workflows
- Stay up to date with emerging AI technologies and recommend new tools and efficiencies
- Ensure all AI-generated content is accurate, on-brand and fit for purpose
Requirements:
- Strong proficiency in AI tools such as ChatGPT, Claude, Gemini or similar platforms
- Demonstrated ability to use AI to improve marketing productivity and execution
- Experience managing social media accounts for consumer brands
- Strong Canva skills
- Experience using CapCut and/or Descript
- Experience with Shopify
- Strong written and verbal English communication skills
- Strong reporting and analytical skills
- Excellent organisational and time management skills
- Ability to work independently and meet deadlines
- Strong attention to detail
- Experience with Meta Ads Manager •
- Experience with Klaviyo or similar email marketing platforms
- Experience within FMCG, food, beverage or ecommerce brands
- Understanding of affiliate marketing programs
- Basic graphic design capability
- Photography, videography or content production experience
- Experience working with offshore or remote teams
Benefits:
- Remote work set-up
- AU Business Hours
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