Director, Field Marketing – Oncology Referrers
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Job Description
Director of Field Marketing leading U.S. oncology strategy and execution for GE HealthCare's pharmaceutical diagnostics segment. Managing demand generation and marketing efforts with a team.
Responsibilities:
- Lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment.
- Drive regional demand generation and deliver on-label product related education.
- Coordinate go-to-market execution with sales and tailor national marketing strategies to local market dynamics.
- Manage and mentor a team of Regional Field Marketing Managers.
- Plan and lead execution of regional/local demand generation initiatives including campaigns and educational programming.
- Partner with sales leadership to develop compliant territory specific go-to-market plans and customer activation activities.
- Design and track KPIs for regional marketing execution including lead generation and campaign response metrics.
- Collaborate with Marketing Franchise team to develop tailored marketing messaging and field kits based on customer insights.
- Work with Regulatory, Legal and Compliance stakeholders for appropriate design and execution of field marketing activities.
- Coordinate presence at key regional and local events in collaboration with events and franchise teams.
Requirements:
- Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
- 10+ years of pharmaceutical marketing experience, including product launch and brand management.
- Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
- Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
- Strong strategic thinking, financial acumen, and excellent communication skills.
- Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
- Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
- Willingness to travel 50% of the time.
Benefits:
- Professional development
- Challenging careers
- Competitive compensation
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