Director, Growth Marketing – Demand & Channel
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Job Description
Director of Growth Marketing at ThreatDown overseeing B2B cybersecurity marketing and partner demand generation strategies. Leading integrated campaigns and driving partner-sourced revenue growth in North America and Latin America.
Responsibilities:
- Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives.
- Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks.
- Increase partner marketing activation rates and campaign participation.
- Drive measurable partner-sourced and partner-influenced pipeline growth.
- Own MDF strategy, governance, ROI tracking, and optimization.
- Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement.
- Implement attribution models that clearly measure channel marketing impact.
- Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels.
- Lead performance and execution of Demandbase and intent-driven targeting strategies.
- Optimize spend efficiency, pipeline quality, and cost per opportunity.
- Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline.
- Amplify integrated campaigns through digital, email, SDR, and partner channels.
- Lead and develop the SDR team to maximize pipeline creation.
- Align inbound and outbound motions for improved velocity and conversion.
- Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention.
- Support upsell and cross-sell initiatives through both direct and partner channels.
- Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI.
- Drive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting.
Requirements:
- 8–12+ years of B2B cybersecurity marketing experience focused on demand generation and channel marketing strategy.
- Proven track record of driving partner-sourced and partner-influenced pipeline growth.
- Experience managing SDR/BDR teams and aligning sales + marketing motions.
- Strong performance marketing and paid media expertise with ROI accountability.
- Experience managing MDF programs and partner co-marketing.
- Advanced understanding of funnel metrics, attribution, and marketing automation.
- Demonstrated success building and leading high-performing teams.
- Strong cross-functional leadership skills.
- Bachelor’s Degree required.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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