Director, Growth Marketing
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Job Description
Growth Marketing Director driving demand generation, ABM, and revenue growth for Wellspring’s innovation management software. Owning pipeline strategy, campaign performance, and sales alignment.
Responsibilities:
- Design and execute multi-channel growth strategies and campaigns that drive qualified pipeline and revenue
- Own demand generation programs and support ABX programs targeting priority ICPs and buying committees
- Partner with sales leadership to align on pipeline targets, conversion metrics, and account strategies
- Produce monthly and quarterly campaign strategy planning, cross-functional alignment, and initiative reviews
- Maintain and update campaign and GTM strategy decks
- Translate company growth objectives into quarterly marketing roadmaps
- Own marketing-sourced and marketing-influenced pipeline targets
- Track funnel conversion performance from lead through closed-won
- Implement attribution models and performance dashboards
- Optimize programs based on ROI, CAC, and LTV insights
- Build data-driven targeting strategies across industries, firmographics, and intent signals
- Maintain account engagement strategies across the buyer journey
- Oversee integrated campaign development, messaging, and content strategy
- Draft campaign briefs covering touchpoints, channels, and audience journey steps
- Develop messaging frameworks and value propositions
- Ensure consistent positioning and value messaging across channels
- Leverage event and field marketing strategy to maximize pipeline and executive engagement
- Partner with Marketing Ops to optimize automation, CRM, and analytics infrastructure
- Ensure data quality, reporting accuracy, and actionable insights
- Evaluate and implement growth and martech tools
Requirements:
- 8–12+ years of B2B SaaS or enterprise technology marketing experience
- Proven track record of scaling pipeline and revenue through demand generation and ABM
- Strong experience aligning marketing and sales operations and metrics
- Deep knowledge of marketing automation, CRM, and analytics tools
- Experience leading teams and managing budgets
- Excellent strategic thinking and executive communication skills
- Enterprise or mid-market SaaS GTM experience
- Complex sales cycles with multi-stakeholder buying committees
- Event and field marketing leadership
- Data-driven experimentation and growth frameworks
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