Director, Media Planning
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Job Description
Director leading integrated media planning for pharmaceutical brands at Underscore Marketing. Overseeing omnichannel strategy, client engagement, and measuring business outcomes.
Responsibilities:
- Lead Media Strategy
- Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
- Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
- Bring a strong point of view rooted in data, experience, and market understanding
- Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
- Ensure media plans reflect the full patient and HCP journey, not siloed tactics
- Serve as a trusted advisor
- Present media strategy with confidence, clarity, and conviction
- Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
- Oversee external media partners to ensure high quality, efficient, and on strategy execution
- Own large media budgets, optimizing investment to maximize investment spend
- Stay ahead of media, data, and platform evolution in pharma
Requirements:
- 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
- Strong media agency background with proven client facing leadership
- Fluency in MLR/FDA requirements and pharma media realities
- Expertise across digital channels, data partners and media research tools
- Clear, confident communicator who can influence senior stakeholders
- Bachelor’s degree required, MBA a plus
Benefits:
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
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