Director, Membership Growth – Engagement
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Job Description
Membership growth director driving acquisition, retention, and engagement for National Kidney Foundation professionals. Leading lifecycle strategy, analytics, technology, partnerships, and a two-person team.
Responsibilities:
- Own and deliver NKF’s professional membership growth strategy and annual plan
- Set targets for new-member acquisition, first-year and overall retention, member engagement, and dues revenue
- Define and articulate the Professional Membership value proposition by segment
- Recommend membership models, tiering, and dues strategies
- Identify and cultivate growth channels, institutional and group memberships, and partnerships
- Monitor market trends, peer-society offerings, and nephrology workforce shifts
- Design and execute integrated lifecycle programs covering recruitment, onboarding, engagement, renewal, reinstatement, and win-back outreach
- Build a trainee-to-professional-member pipeline, including graduation-conversion strategies and early-career programming
- Lead member-exclusive content, resources, networking, webinars, and membership promotion at NKF Spring Clinical Meetings
- Establish member listening systems and improve member experience, satisfaction, and loyalty
- Own membership data integrity, reporting, and KPI dashboards
- Apply analytics, engagement scoring, and AI-enabled tools to identify growth opportunities and at-risk members
- Serve as business owner of membership technology, including AMS/CRM, Member Hub, and marketing automation
- Partner with Marketing on the annual membership marketing plan, budget, campaign testing, measurement, and optimization
- Collaborate across education, advocacy, Kidney Learning Solutions, Spring Clinical Meetings, field offices, and development
- Manage the membership budget and forecast dues revenue
- Lead, coach, and develop a two-person membership team
- Represent NKF Professional Membership externally with peer societies and the nephrology field
Requirements:
- Bachelor’s degree, or an equivalent combination of education and relevant experience
- Master’s degree in a related field preferred
- Minimum of 7 years of progressive experience in membership growth, engagement, and retention
- At least 2 years managing staff
- Experience within a national professional association, medical or health professional society, or healthcare-related organization strongly preferred
- Documented success growing membership and improving retention and engagement, with specific outcomes achieved
- Fluency in the full membership lifecycle and lifecycle marketing
- Strong strategic thinking and analytical skills
- Hands-on experience with membership data, dashboards, and segmentation
- Proficiency in association management systems (AMS/CRM) and marketing automation platforms
- Ability to serve as business owner of membership technology
- Exceptional leadership, team management, interpersonal, written, verbal communication, presentation, and negotiation skills
- Ability to influence across functions and with senior clinical volunteer leaders
- Proven ability to collaborate with diverse internal and external stakeholders
- Passion for the mission of the National Kidney Foundation and supporting healthcare professionals
- Flexible for moderate overnight business travel, which may include weekends
- Unimpeachable integrity and trustworthiness; tact, discretion, professionalism, and effectiveness under pressure
- Competence using standard office equipment, including telephone, personal computer, fax machine, and photocopier
Benefits:
- Plenty of vacation time, sick leave, and holidays
- Medical, dental, and vision insurance plans
- Life insurance
- 403(b) plan with matching company contributions
- Flexible spending accounts for eligible healthcare and dependent care expenses
- Commuter benefits program for transit and parking expenses
- Employee Assistance Program with confidential counseling, support services, and resources
- Employee referral rewards
- Diverse and inclusive workplace
- Mission-fueled culture guided by integrity, compassion, and innovation
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