Director of Analytics – Performance
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Job Description
Manage analytics and performance for Swoop's strategic healthcare clients. Leading campaign strategies and insights using advanced analytical techniques and healthcare metrics.
Responsibilities:
- Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery.
- Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities.
- Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership.
- Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes.
- Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement.
- Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.
Requirements:
- 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
- A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
- Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
- Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
- Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
- A Bachelor’s degree or equivalent experience.
Benefits:
- Professional growth opportunities
- Commitment to innovation
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