Director of Brand – Thought Leadership
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Job Description
Brand director shaping Cookie Information, Piwik PRO and Sheltr into a unified privacy-first data software brand. Leading strategy, communications, PR and portfolio growth.
Responsibilities:
- Own and evolve coherent brand strategy and architecture across Cookie Information, Piwik PRO and Sheltr
- Ensure clear positioning, differentiation and consistent brand experiences
- Connect brand investments to business objectives, set priorities and success measures, and inform strategic decisions with the CCO and CEO
- Own brand health tracking and the annual brand review
- Translate research and market insights into strategic recommendations
- Lead PR, content, events, community and digital presence across the portfolio
- Strengthen market visibility, credibility and category leadership
- Lead and develop a multidisciplinary team
- Align cross-functional stakeholders
- Manage external agencies and strategic partners
- Report to the CCO
- Shape the group’s unified company and umbrella brand direction
Requirements:
- Significant experience in brand strategy, brand management, communications and PR leadership
- Track record of leading brand transformation, repositioning or portfolio development
- Experience leading hybrid-working teams and managing complex stakeholder relationships
- Strong commercial understanding and ability to connect brand investment to business priorities
- Experience using market research and brand health metrics to guide strategic decisions
- Excellent communication skills
- Fluency in English (C2)
- Nice-to-have: B2B SaaS, technology, data, privacy or analytics experience
- Nice-to-have: Multi-brand portfolio, brand architecture or category creation experience
- Nice-to-have: Experience with quantitative and qualitative research methods
- Nice-to-have: Knowledge of GDPR and privacy-regulated markets
- Nice-to-have: Fluency in German, French or a Nordic language
- Willingness to travel up to 40% of the time
Benefits:
- Professional development budget
- Health insurance
- Other benefits
- Positive, informal workplace
- Opportunity to build a team and shape brand direction
- Opportunity to influence strategic and commercial decisions
- Opportunity to shape the story of privacy-first data and its role in the European market
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