Director of Category and Shopper Insights
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Job Description
Director of Category and Shopper Insights elevating category insight capabilities for a flavored water company. Shaping market position and driving actionable insights for informed decisions and growth.
Responsibilities:
- Own the category narrative: Transform data into compelling, actionable stores for Sales, Brand, and leadership teams.
- Deliver insight-led recommendations: Provide credible, forward-looking insights that shape joint business planning, assortment strategies, pricing, and promotion guidance and revenue growth initiatives.
- Enable Sales Excellence: Equip Sales teams with turnkey selling narratives, and dashboards to quickly act on insights and strengthen customer conversations.
- Support Brand Strategy: Provide Category and shopper context to refine identify whitespace opportunities.
- Synthesize data across sources: Consolidate syndicated data, internal sales data, shopper trends, panel metrics and market intelligence into single, actionable category point of view.
- Drive Cross functional alignment: Partner closely with customer development, Sales, revenue growth management, finance, and brand marketing to ensure consistent execution and strategy alignment.
- Advance category expertise: Serve as the internal expert, guiding decisions, and strategy as the business defends space and expands into adjacent categories.
- Develop tools and frameworks: Improve and create reporting and analytical tools that allow teams to extrapolate insights efficiently, enhancing execution at national, regional, and channel levels.
- Communication to influence: Prense complex analyses and recommendations clearly to leadership and retail partners.
Requirements:
- Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred).
- 7+ years of experience in Category Management, Category Insights, or Shopper Insights within the CPG or beverage industry.
- Strong understanding of category management, shopper behavior, and retail market analysis.
- Experience using syndicated data tools such as SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°.
- Advanced Excel skills (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).
- Strong PowerPoint and data storytelling skills to turn data into clear insights and recommendations.
- Experience supporting sales teams, customer development, and joint business planning with retail partners.
- Ability to translate complex data into actionable insights and selling stories.
- Strong cross-functional collaboration skills and ability to influence teams without direct authority.
- Highly organized and able to manage multiple projects in a fast-paced environment.
Benefits:
- Base salary of $100,000-115,000. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
- Bonus Eligible
- Unlimited Vacation
- Sick Days
- Up to 95% of the employee and dependent healthcare premiums paid for by the company
- Life insurance (company-paid and voluntary)
- Flexible Spending Accounts
- 401K (regular and Roth)
- Up to $150/month health and wellness reimbursement
- Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
- Employee Discount on Hint Water
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