Director of Communications, Rancher Advocate
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Job Description
Director of Communications advocating for regenerative ranching in the rancher community and public. Overseeing strategic communications and content creation for rancher engagement.
Responsibilities:
- Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization.
- Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources).
- Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation.
- Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events).
- Produce high-quality content and collateral that accelerates understanding and adoption, including: one-pagers, FAQs, program explainers, pitch decks, case studies, onboarding guides, field-ready handouts and partner toolkits, website content, blog posts, email nurture sequences, “talk tracks” and scripts for sales, partners, and leadership.
- Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions.
- Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable).
- Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts.
- Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.).
- Operate as a “communications SME” bridging science and practice, ensuring accuracy and credibility by collaborating with internal soil/carbon/science experts; create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes; support webinars, podcasts, speaking engagements, and conference presentations.
- Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based.
- Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition; contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials.
- Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education).
- Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community; support regional pods/Inside team with messaging, event materials, and partner enablement content; gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements.
Requirements:
- 5+ years in communications, content marketing, stakeholder engagement, community building, or advocacy (agriculture/carbon sequestration preferred).
- Demonstrated ability to translate technical topics into clear, trusted, audience-specific language.
- Strong writing/editing skills across formats: long-form, short-form, social, scripts, decks, and collateral.
- Comfortable engaging ranchers and agricultural communities with humility and credibility.
- Ability to manage multiple projects and deadlines with strong operational discipline.
- Background in ranching, livestock production, agronomy, NRCS/extension, ag communications, soil health, conservation, or carbon markets (preferred).
- Experience supporting grants, proposals, or coalition-based funding initiatives (preferred).
- Experience producing multimedia content (basic video, interviews, webinars, podcasts) (preferred).
- Familiarity with regenerative practices (adaptive grazing, cover crops where relevant, soil health principles, outcome-based monitoring) (preferred).
Benefits:
- Health, dental, and vision insurance plans, including a flexible spending account option.
- Open Paid Time Off Policy
- 9 paid holidays per year as listed in our Company Handbook.
- Participation in our 401(k) savings plan
- Company-paid Life and AD&D coverage
- Educational materials and expenses
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