Director of Demand Generation
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Job Description
Director of Demand Generation at HR Acuity driving multi-channel strategies and managing demand generation campaigns for B2B SaaS growth.
Responsibilities:
- Own revenue-focused demand generation – develop and execute multi-channel demand generation strategies that directly impact prospect and customer growth, focusing on pipeline creation, acceleration, and conversion.
- Partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline, ensuring marketing consistently delivers on revenue contribution goals.
- Design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI.
- Lead content strategy that drives demand, builds category leadership and supports the buying journey.
- Own the website end-to-end including performance analytics, content strategy, and conversion optimization to fuel demand and acquisition.
- Partner closely with AEs and SDRs to drive accountability, process discipline, and performance to ensure consistent delivery of qualified opportunities that convert to revenue.
- Closely align with marketing operations and analytics, ensuring accurate attribution, lead scoring, campaign measurement and continuous optimization based on performance data.
- Manage, mentor, and inspire a high performing team while building a culture of continuous learning.
Requirements:
- 8+ years of managing B2B SaaS demand generation with direct pipeline accountability and a proven track record of exceeding targets.
- In-depth experience and knowledge of inbound and outbound channels (digital, web, content, email, ABM, events) with experience leveraging intent data and AI/GEO strategies to accelerate results.
- Proven ability to work with various cross-functional stakeholders to develop integrated programs that drive measurable outcomes.
- 5+ years building, inspiring, and leading high-performing teams in a fast-growing tech company with global pipeline accountability.
- Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Hubspot, Wordpress, or other marketing automation platforms.
- Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows.
- Exceptional organizational and written/verbal communication skills including a strong executive presence with the ability to communicate across all levels of the organization.
- A bachelor’s degree in business, marketing, or related field preferred.
Benefits:
- Stay healthy and happy with our comprehensive medical, dental and vision plans.
- You can also choose from FSA or HSA options to suit your needs.
- Save for your future with our 401K plan that matches your contributions.
- Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
- Own a piece of the company with our #Allin Shares Program.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
- Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
- Take a break from work with our unlimited PTO policy to refresh and recharge.
- Earn extra cash by referring qualified candidates to join our team.
- Access professional and personal support through our employee assistance program.
- Work from anywhere with our remote work environment that fosters collaboration and creativity.
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