Director of Events and Channel Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Events Leader at ScalePad owning global events strategy and execution, enhancing partner experiences and driving business results. Building relationships and leading a high-performing events team while collaborating across functions.
Responsibilities:
- Own ScalePad’s global events strategy across in-person and virtual formats, including channel events, trade shows, roadshows, executive dinners, webinars, and more.
- Serve as a key brand ambassador within the channel, building strong relationships with partners, vendors, and industry stakeholders to expand ScalePad’s presence and drive mutual success.
- Own event-sourced and event-influenced pipeline goals, partnering closely with Sales, Marketing, and Customer Success teams to maximize business impact.
- Build and manage an events calendar that aligns with company objectives, GTM priorities, marketing campaigns, and budget requirements.
- Evaluate and evolve our events programs, identifying new opportunities and prioritizing investments that improve partner acquisition, retention, brand awareness, and ROI.
- Develop event experiences that generate excitement, strengthen the ScalePad brand, and create meaningful engagement opportunities for partners and customers.
- Lead the end-to-end execution of all event activities—from strategy and planning to promotion, logistics, and on-site coordination.
- Build and manage a network of trusted partners, vendors, agencies, and contractors that enable ScalePad to deliver exceptional events at scale.
- Lead, coach, and develop the Events team, ensuring clear accountability, strong execution, and ongoing professional growth.
Requirements:
- 7+ years of experience leading B2B event marketing programs, including experience in a senior leadership role.
- A people-first leader with a track record of building high-performing teams and developing exceptional talent.
- Proven success building event programs that strengthen brands and drive measurable business outcomes, including pipeline growth, partner engagement, and customer retention.
- Experience working in the IT, SaaS, or MSP space is strongly preferred.
- Exceptional project management and organizational skills, with the ability to manage multiple events, stakeholders, and priorities simultaneously.
- Excellent communication and collaboration skills, with the ability to align cross-functional teams around shared goals.
- Comfortable leveraging AI to enhance planning, execution, communication, and reporting, using emerging tools to scale impact while maintaining a high bar for quality and creativity.
- Exceptional relationship-building skills, with the ability to earn trust and influence partners, vendors, and internal stakeholders.
- A genuine passion for creating memorable experiences and helping build one of the most-loved brands in the MSP space.
- Strong analytical skills and a data-driven mindset, with experience using metrics to inform decisions and improve performance.
- Comfortable working in a fast-paced, remote-first environment.
- Willingness and ability to travel frequently.
Benefits:
- Share in our success through our Employee Stock Ownership Plan (ESOP) and RRSP matching.
- Parental leave programs are in place to support you and your family when it matters most.
- Join opt-in mentorship programs and learn directly from founders and senior leaders who’ve scaled multiple SaaS ventures and spent decades in the MSP industry.
- Access an annual professional development budget to level up your skills, your career, and your impact.
- Work with brand new, top-of-the-line hardware and equipment so you can do your best work, whether you’re at home or in one of our hubs.
- Receive a monthly stipend to help you create an effective hybrid or remote work environment.
- Take care of yourself with 100% employer-paid benefits.
Similar Jobs
Head of Content – Personal Brand, Short-Form
Head of Content transforming business activities into engaging content for personal branding. Leading strategy across social platforms for a Dubai-based marketing firm.
Head of Marketing
Head of Marketing for Inspired Education’s U.S. online school brands driving brand growth and student acquisition. Leading marketing initiatives across digital platforms and overseeing the marketing lifecycle.
Corporate Affairs Director – Brand Marketing, Partnerships
Corporate Affairs Director at Amgen leading development and execution of corporate marketing strategies. Strengthening brand visibility and stakeholder engagement while overseeing partnerships and sponsorships.
Director, Field Marketing – Oncology Referrers
Director of Field Marketing leading U.S. oncology strategy and execution for GE HealthCare's pharmaceutical diagnostics segment. Managing demand generation and marketing efforts with a team.
Senior B2B Marketing Executive
Senior B2B Marketing Executive leading corporate communication and marketing initiatives. Responsible for brand management and performance analysis in a technology consulting firm.
Director/VP of Marketing
Director/VP of Marketing driving revenue growth at a multi-state cannabis company. Overseeing marketing strategies across various markets and channels.
Head of Marketing
Head of Marketing responsible for leading strategy, campaigns, and growth at a crypto-first gaming company. Overseeing performance marketing and team management across international markets.
Chief Marketing Officer
Chief Marketing Officer at iiDENTIFii, leading marketing strategy and execution in biometric identity technology. Directly reporting to the CEO, with ownership of brand, demand generation, and commercial growth.
Marketing Director
Marketing Director overseeing product launch and team building at KENTECH Consulting Inc. Focused on revenue growth through strategic marketing initiatives and digital transformation.
Head of Marketing – Mental Health
Head of Marketing leading growth marketing across Pink Elephant’s mobile-first products. Focused on building and scaling organic and performance engines.
Business Marketing Executive
Business Marketing Executive at Launchmetrics leading planning and execution of impactful events. Collaborating with teams on logistics and content development across key industries.
Product Marketing Director
Product Marketing Director for Visier Solutions leading go-to-market strategy for SaaS products. Shape product direction and ensure alignment across Product, Sales, and Marketing teams.
Head of Marketing – Growth
Head of Marketing & Growth at RPM Healthcare responsible for demand generation and brand positioning. Leading marketing strategies to enhance growth and market presence in the healthcare sector.
Head of Marketing, Health Systems
As Head of Marketing at Pivotal, you'll lead marketing strategy for health systems to drive engagement and growth. Be the expert shaping the company’s primary growth initiatives.
Associate Field Medical Marketing Director – Mountain West
Field Medical Marketing Director in neurobiopharmaceuticals collaborating for strategic marketing initiatives. Engaging KOLs and conducting market research in the Mountain West region.
Marketing Director – Independent Leadership
Marketing Director leading brand growth strategies for Shine To Prosper's personal empowerment and self-development courses. Fostering client relationships and mentoring a team for achieving strategic goals.
Director of Marketing
Director of Marketing responsible for pipeline creation and sales enablement at CargoSprint. Leading marketing function with a focus on AI and data-driven strategies.
Head of Marketing – AI Focus
High-impact marketing leader for a fast-growing vertical SaaS company in telecom. Leading AI-first marketing efforts to drive revenue and customer engagement.
Head of Marketing
Head of Marketing at Everise, directing the Marketing department and aligning strategies with business goals. Focus on market positioning, team collaboration, and effective marketing initiatives.
Director of Marketing Operations, Technology
Director of Marketing Operations leading marketing programs for clients in the building products industry at linqd. Overseeing tech stack and operational strategies for optimized outcomes.