Director of Integrated Marketing
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Job Description
Director of Integrated Marketing responsible for leading impactful marketing functions at BELAY. Strategizing, overseeing, and optimizing marketing efforts to drive scalable growth.
Responsibilities:
- Lead and unify centralized marketing functions across brand, content, operations, and digital experience.
- Ensure alignment between brand strategy, campaign execution, and revenue objectives.
- Build scalable processes and operating rhythms that improve marketing efficiency and effectiveness.
- Partner closely with revenue marketing leaders to support business-line growth goals.
- Drive operational consistency and cross-functional collaboration across the marketing organization.
- Oversee brand consistency and messaging across all channels and touchpoints.
- Lead content strategy and production, including thought leadership, demand generation support, SEO content, and customer storytelling.
- Manage internal and external communications, public relations coordination, and executive communications support.
- Own the company’s web experience strategy, including user experience, content structure, SEO alignment, and conversion optimization partnership.
- Lead marketing operations functions including automation, campaign enablement, workflow management, and martech optimization.
- Lead and develop a multidisciplinary team across content, creative, marketing operations, project management, and digital experience.
- Develop and execute strategies aligned with organizational goals and measurable business outcomes.
Requirements:
- 8+ years of progressive marketing leadership experience, preferably in high-growth, performance-driven, or private equity-backed environments.
- Experience leading cross-functional marketing teams spanning brand, content, digital, and operations.
- Strong operational mindset with demonstrated ability to build scalable marketing systems and processes.
- Deep understanding of brand strategy, digital marketing ecosystems, content strategy, SEO, marketing automation, and web experience management.
- Experience leveraging marketing technology, automation, and AI-enabled tools to improve operational effectiveness and scalability.
- Strong communicator capable of balancing strategic thinking with execution and cross-functional collaboration.
- Proven ability to lead through ambiguity and drive organizational alignment.
- Experience managing multiple priorities in fast-paced environments with high accountability.
- Strong analytical and problem-solving skills with the ability to interpret data and translate insights into action.
Benefits:
- Work at Home Opportunity
- Full-time remote work
- Company culture prioritizing integrity, collaboration, and positivity
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