Director of Marketing
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Job Description
Director of Marketing leading B2B growth strategies and marketing organization for a neurotechnology startup. Focus on clinic acquisition, provider adoption, and establishing market presence.
Responsibilities:
- Own B2B Growth & Pipeline Generation
- Build and lead Ampa’s B2B marketing strategy focused on clinic acquisition and provider adoption
- Own marketing-sourced pipeline
- Develop and optimize multi-channel lead generation and nurture campaigns across LinkedIn, paid media, outbound marketing, email, webinars, conferences, and partnerships
- Create scalable nurture and lifecycle programs that convert awareness into qualified opportunities
- Partner closely with Sales to improve funnel conversion, lead quality, attribution, and revenue outcomes
- Lead Brand, PR & Market Communications
- Own Ampa’s PR, communications, and market positioning strategy
- Drive thought leadership initiatives that establish Ampa as a category leader in neurotechnology and mental health treatment
- Develop press releases, executive communications, announcements, provider-facing messaging, and customer stories
- Oversee social media and digital presence to ensure consistent, high-quality storytelling and market visibility
- Develop strategies to improve visibility across AI and LLM-driven discovery platforms
- Own Conferences & Field Marketing
- Lead Ampa’s conference and event strategy across clinical, healthcare, and industry events
- Build high-ROI conference programs that generate pipeline and strengthen strategic relationships with quantified results.
- Manage pre-event outreach, onsite activation, and post-event conversion workflows
- Identify speaking opportunities, partnerships, and industry collaborations that increase credibility and awareness
- Build the Marketing Organization
- Establish the foundation for Ampa’s long-term marketing function, infrastructure, and processes
- Initially execute across growth marketing, marcomm, conferences, social media, lifecycle/email marketing, and content
- Over time, recruit and lead a high-performing marketing team across these functions
- Build reporting systems, KPIs, and dashboards to measure growth efficiency and campaign performance
Requirements:
- 8+ years of experience in B2B marketing, growth marketing, or demand generation leadership
- Proven and quantifiable track record driving revenue growth in medical device, healthtech, SaaS, or healthcare technology companies
- Strong experience marketing into clinics, physician groups, provider organizations, or healthcare enterprises
- Demonstrated ability to both lead strategy and execute hands-on in fast-paced startup environments
- Expertise across demand generation, PR, marcomm, conferences/events, digital marketing, and lifecycle marketing
- Strong operator with deep knowledge of HubSpot, LinkedIn Ads, Google Ads, CRM systems, and marketing analytics
- Exceptional communication and storytelling abilities across executive, clinical, and commercial audiences
- Experience building and scaling marketing teams is strongly preferred
- Bonus: experience in neurotechnology, mental health, or mission-driven healthcare companies
- Bonus: strong sense for design and aesthetics in digital and physical assets.
Benefits:
- Competitive compensation, significant equity upside, and benefits
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