Director of Marketing
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Job Description
Director of Marketing scaling brand, demand generation, and pipeline for Lumen Energy’s commercial solar brokerage. Leading a growing team during clean-energy market expansion.
Responsibilities:
- Lead and scale Lumen Energy’s marketing function during a critical growth phase
- Report to the Head of Sales Operations
- Manage an initial team of two direct reports
- Hire, mentor, and manage a growing marketing team
- Set goals, priorities, and performance metrics aligned with company OKRs
- Foster experimentation, data-driven decision making, and continuous improvement
- Build scalable processes and automated systems
- Own marketing strategy and roadmap with the leadership team
- Define and refine the Ideal Customer Profile and go-to-market segmentation
- Drive product marketing and positioning strategy across channels
- Set and track KPIs for pipeline generation, brand awareness, and marketing-influenced revenue
- Own top-of-funnel strategy and execution, including ABM programs targeting institutional commercial real estate owners
- Drive multi-channel campaigns across outbound, paid, content, and events
- Optimize the marketing technology stack and attribution models
- Partner with Sales on lead quality, handoffs, and opportunity acceleration
- Report marketing performance, pipeline contribution, and ROI to executive leadership
- Elevate brand positioning and visual identity
- Oversee blogs, videos, social media, webinars, and thought leadership
- Lead event strategy including sponsorships, conferences, webinars, and executive engagements
- Position Lumen Energy and its executives as category leaders in commercial solar and clean energy
- Collaborate with Sales, Product, and executive leadership on go-to-market strategy
- Ensure sales enablement materials and tools support revenue goals
- Represent Marketing in strategic planning and decision making
- Participate in recurring CEO/Fractional CMO, Head of Sales Operations, marketing, sales-marketing alignment, executive, all-hands, and cross-functional meetings
Requirements:
- 10+ years of progressive B2B marketing experience
- At least 3–5 years in leadership roles
- Proven track record building and scaling demand generation programs that drive measurable pipeline and revenue
- Experience managing and developing high-performing marketing teams
- Deep expertise across demand generation, content, events, product marketing, and brand
- Strong analytical skills with ability to translate data into strategy and action
- Excellent written and verbal communication and storytelling skills
- Experience working closely with sales teams and understanding B2B sales cycles
- Comfort operating in fast-paced, high-growth environments with evolving priorities
- Ability to set strategic direction and execute tactically when needed
- Experience in climate tech, proptech, commercial real estate, or B2B SaaS preferred
- Background selling to institutional buyers or complex, multi-stakeholder sales cycles preferred
- Deep knowledge of ABM strategies and execution at scale preferred
- Experience with HubSpot, Salesforce, and modern martech stacks preferred
- Track record positioning category-creating or category-defining companies preferred
- MBA or equivalent business experience preferred
- Existing network in sustainability, commercial real estate, or clean energy sectors a plus
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan
- Flexible PTO
- Remote work flexibility
- Professional development budget
- Equipment and home office stipend
- Leadership development opportunities
- Equity/stock options may be included in additional compensation
- Mission-driven work accelerating the clean energy transition
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