Revenue Marketing Director
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Job Description
Revenue Marketing Director owning qualified pipeline and marketing-sourced revenue at Capitalize, an analytics solutions provider. Building demand generation, attribution, and cross-functional marketing strategy.
Responsibilities:
- Own and grow qualified pipeline and marketing-sourced revenue
- Build and scale a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels
- Partner closely with sales without functioning as a sales-enablement resource
- Build lead segmentation and nurture strategies
- Refine the marketing/sales SLA so sales focuses on the warmest leads while marketing nurtures the rest
- Develop Capitalize’s annual marketing plan, including plans supporting strategic partners and their ideal customer profiles
- Build a strategic marketing roadmap aligned to company goals
- Strengthen alignment across marketing, sales, product, executive leadership, and delivery teams
- Establish marketing attribution and reporting with a consistent cadence providing leadership visibility into performance
- Oversee digital marketing performance, including website strategy, SEO, SEM, and GEO
- Analyze existing marketing and CRM data, including Pipedrive data, to identify focus areas
- Prioritize business requests and push back when needed with clear reasoning
- Grow and develop the marketing team by identifying skill gaps and implementing strategies to address them
Requirements:
- Bachelor’s degree with 10+ years’ experience in marketing roles
- Proven experience owning pipeline and marketing-sourced revenue as a metric evaluated on, not just brand awareness or campaign activity
- Experience building demand generation programs across events, webinars, partnerships, outbound, and inbound
- Comfort working with strategic partners and building annual marketing plans that account for partner ICPs and revenue goals
- Strong marketing analytics skills, including comfort working with imperfect or messy CRM data
- Experience improving marketing attribution, reporting, and lead segmentation/nurture practices
- Track record of aligning marketing with sales, product, and delivery teams in a cross-functional environment
- Strong communication skills and ability to synthesize fast-moving, sometimes unstructured direction from leadership into clear priorities
- Consulting or professional-services marketing experience is a plus
- Candidates must be legally authorized to work in the United States without sponsorship
Benefits:
- Opportunity to build unparalleled networks
- Opportunity to work with great people
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