Director of Marketing
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Job Description
Marketing leader shaping i9 Sports’ youth sports brand, communications, and franchise growth. Driving national strategy, digital presence, campaigns, and local franchise adoption.
Responsibilities:
- Own and evolve the i9 Sports brand voice, positioning, and messaging framework
- Ensure brand consistency across web, email, paid media, social, and franchise communications
- Lead scalable, adoptable brand updates and rollout plans
- Approve brand messaging and system-wide communications
- Oversee franchise-facing communications, including the weekly Between the Goal Post newsletter
- Guide content strategy across blogs, newsletters, social media, and campaigns
- Partner with CRM and Digital teams on lifecycle communications in HubSpot
- Develop and manage an annual strategic communications and marketing calendar
- Leverage AI and emerging tools to improve content efficiency and performance
- Provide strategic oversight of digital properties, website content, and SEO/AEO strategy
- Partner with Digital/IT and agencies on UX, consumer journeys, and website optimization
- Lead sport- and program-specific brand storytelling
- Direct photo, video, creative strategy, vendor management, and creative direction
- Oversee on-field branding, merchandise/apparel, physical brand touchpoints, and Canva platform strategy
- Lead PR, earned media, thought leadership, executive visibility, speaking opportunities, and strategic storytelling
- Identify and activate strategic brand partnerships
- Lead national campaigns and brand platforms, including Gains for the Girls
- Align partnerships, influencers, PR, and campaigns into an integrated annual strategy
- Translate national marketing strategies to local franchise execution
- Support the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives
- Partner with Franchise Development on franchise sales positioning, messaging, content, creative assets, and storytelling
- Bridge Marketing, IT, Operations, and YEB shared services
- Align Franchise Manager, HubSpot, websites, paid media, and analytics tools
- Lead cross-functional initiatives with ownership, timelines, and accountability
- Identify risks, escalate issues, and ensure execution discipline
- Provide direction, expectations, and accountability within the marketing team
Requirements:
- 7–10+ years of experience in brand, marketing communications, or integrated marketing roles
- Experience within franchise, multi-unit, or distributed systems strongly preferred
- Proven ability to operate strategically while staying close to execution
- Strong leadership in brand positioning, messaging, and content strategy
- Deep experience with CRM and marketing automation; HubSpot preferred
- Excellent writing, editing, and storytelling skills
- Analytical, results-oriented mindset tied to business outcomes
- Proficiency with HubSpot, WordPress, Canva, social platforms, and Google Business
- Highly collaborative, organized, and adaptable
- Passion for youth development, sports, and mission-driven brands
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