Director of Marketing
Posted 1ds ago
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Job Description
Director of Marketing at LifeSiteNews creating and executing marketing strategies to build brand awareness and drive community engagement. Leading a marketing team and managing campaigns.
Responsibilities:
- Develop and implement comprehensive, multi-year marketing and communications strategies that align with the organization's overall goals and priorities.
- Oversee the organization's brand identity and messaging across all platforms, ensuring consistency in tone, voice, and style.
- Create compelling and relevant content for diverse channels, including website copy, social media posts, email newsletters, press releases, and collateral materials.
- Manage the organization's online presence, including social media platforms, website content, and digital marketing campaigns to enhance visibility and engagement.
- Cultivate relationships with media outlets, influencers, and community partners to secure positive media coverage and increase brand awareness.
- Conduct market research to understand audience needs, identify trends and opportunities, and analyze campaign performance using data and metrics.
- Create and manage marketing budgets, ensuring efficient allocation of resources across various campaigns and initiatives.
- Lead the development and execution of integrated marketing campaigns for events, programs, and organizational priorities.
- Build and maintain relationships with key stakeholders, including donors, community partners, and board members.
- If applicable, oversee and guide junior members of the marketing team, setting clear goals and objectives.
- Measure and report on the effectiveness of marketing efforts to executive staff and the board of directors.
Requirements:
- A bachelor's degree in marketing, communications, business, or a related field is generally required.
- 3 years of combined experience in marketing, communications, digital strategy, and management.
- Prior experience in nonprofit marketing or communications is a significant plus and demonstrates an understanding of the sector.
- The ability to develop and execute multi-year, multi-strategy marketing and communications plans.
- Proven experience leading and managing staff, inspiring teams, and motivating members.
- Proficiency with social media platforms, digital marketing strategies, website management, and email marketing.
- Excellent oral and written communication, editing, and public relations skills are essential.
- Strong analytical skills, data analysis experience, and proven success in managing projects.
- Familiarity with the Microsoft Office Suite, Adobe software, and other relevant marketing and design tools.
- Familiarity with short form and long form video content.



















