Director of Marketing
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Job Description
Director of Marketing at EverCommerce driving growth for Invoicing Solutions. Developing go-to-market strategies and overseeing customer acquisition and marketing programs.
Responsibilities:
- Develop and implement cohesive go-to-market strategies that drive growth for our largest solution, Invoice Simple, in a product led growth environment
- Be accountable for customer acquisition, conversion rates, and revenue growth, not just top-of-funnel volume
- Identify and remove friction across the user journey to improve LTV and payback
- Define and execute the marketing PLG roadmap in partnership with Product and Data
- Drive marketing onboarding optimization, in-product conversion, pricing & packaging inputs, and lifecycle engagement
- Translate user behavior and product signals into growth opportunities
- Build and scale a rigorous experimentation culture (A/B testing, geo-testing, incrementality)
- Prioritize and execute high-impact tests across acquisition channels, onboarding, and in-product experiences
- Serve as team lead, directly supervising a team of talented, high-functioning managers and specialists across product marketing, acquisition, retention, lifecycle and partner management
- Lead a team dedicated to improving the customer experience from acquisition to retention
- Develop and lead lifecycle marketing strategy, including acquisition, engagement, and retention campaigns
- Partner with central services marketing teams to bring multi-faceted strategies and campaigns to life, leading with an integrating marketing approach
- Coordinate heavily with market leaders, growth and product leaders, and concisely analyze, report, and present performance and growth trends weekly, monthly, and quarterly
- Accountable for delivery of demand generation programs for both existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events
- Measure and report on the effectiveness of all marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and revenue generation
- Support the content and brand strategies with optimization of market messaging and positioning; work with the creative, demand generation, and communications teams to amplify thought leadership, perceived value, and awareness of our brand(s)
- Manage and allocate budget with a tight focus on product pipeline impact and in line with the financial year, quarter, and monthly allocations
Requirements:
- 10+ years of related industry experience – preferably with a product led growth motion and or SaaS organization
- 10+ years of successfully developing and managing senior-level relationships and teams
- 3+ years of experience in building and managing partnerships
- Full stack marketing experience and deep understanding of the customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion and retention
- Demonstrable success in achieving pipeline and customer acquisition growth goals
- Excellent track record of driving highly creative marketing programs with measurable revenue growth in both sales led environment and product led growth structures
- Deep knowledge of demand generation mix including digital (paid and non-paid), email marketing, events, channel marketing, and webinars
- Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally
- Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines
- Excellent communication skills, ability to forge relationships with key stakeholders, and experience with performance marketing and partnership programs are a plus
- Knowledge of Marketo, Salesforce, and Asana is a plus
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development through Udemy
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- Student Loan Repayment Program
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