Private Label Strategic Marketing Director
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Job Description
Private Label Strategic Marketing Director overseeing product strategy for the European market. Leading cross-regional collaboration and sustainability initiatives for competitive advantage.
Responsibilities:
- Define and evolve the strategic portfolio roadmap for the Private Label business across Europe.
- Identify retail trends, white‑space opportunities, and emerging format and material shifts to shape future platform priorities.
- Develop value propositions that reflect evolving retailer expectations and competitive dynamics.
- Drive cross‑regional platform standardization and specification rationalization to reduce complexity and improve scalability.
- Champion sustainability-driven product transitions, including recyclability, PCR integration, and lightweighting initiatives.
- Lead complexity reduction efforts that improve margin performance and operational efficiency.
- Partner with Commercial, Finance, R&D, Sustainability, and Manufacturing to ensure unified portfolio alignment and execution discipline.
- Influence capital allocation decisions related to product platforms and asset utilization.
- Collaborate with R&D to shape innovation pipelines and investment focus.
Requirements:
- Bachelor’s degree required
- MBA preferred
- 12–15+ years of progressive leadership in Product Management, Commercial, Operations, or R&D
- Experience in multinational packaging or adjacent manufacturing sectors
- Strong analytical capabilities, including financial modelling and business case development
- Proven ability to influence senior stakeholders and drive executive alignment
- Experience working across multiple regions; EMEA and North America experience preferred.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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