Product Marketing Director – Health Systems
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Job Description
Product Marketing Director driving integrated marketing strategy for Health Systems solutions at DNAnexus. Collaborating with teams to enhance AI-augmented marketing practices and improve commercial outcomes.
Responsibilities:
- Architect and drive the end-to-end integrated marketing strategy for our Health Systems Solutions business
- Manage marketing budget, prioritizing high-impact campaigns, messages, events, and investments that maximize ROI
- Serve as a core advisor for Health Systems and Biobank markets, customers, and solutions to the SVP and cross-functional business leadership team
- You will be the subject matter expert on Ideal Customer Persona (ICP) for the business
- Own the creation of elite sales enablement materials and content that empower our global teams to effectively activate our solutions value across the customer lifecycle
- Serve as the strategic bridge between Product, Sales, Business, Marketing and Communications and Customer Success
Requirements:
- 7+ years of progressive product marketing experience
- at least 3+ years in SaaS/Platform technologies, including AI-enabled solutions
- Demonstrated expertise in modern, AI-augmented marketing approaches
- Significant experience within Health Systems, with a working knowledge of the Omics landscape, clinical research labs, R&D, Biobanks, technology platforms, and population health
- Demonstrated, hands-on experience leveraging AI tools (generative AI, predictive analytics, automated content platforms) to accelerate marketing output and improve commercial outcomes
- Proven track record of influencing SVP and C-suite stakeholders through sophisticated strategy and clear communication
- Experience managing or directing marketing budgets with a keen eye for optimizing spend, articulating value, and making data-driven decisions
- A self-starter who excels in highly collaborative environments that can drive and reinforce organizational alignment around key initiatives
- Bachelor’s degree required; MBA or advanced degree preferred
Benefits:
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term disability insurance
- short-term disability insurance
- flexible paid time off
- 12 weeks of paid parental leave
- national holidays paid
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