VP of Marketing
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Job Description
VP of Marketing at Sweed defining narrative and go-to-market strategy for rebranding. Leading lifecycle marketing and positioning efforts for cannabis retail POS platform.
Responsibilities:
- Own Sweed’s positioning and narrative, grounded in our dispensary Operating System, Revenue Optimization Engine and Six Strategic Pillars, ensuring consistency across web, sales, events, and media
- Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption
- Ensure every new feature has a clear “why now”, a strong value proposition, and full readiness to drive adoption
- Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks
- Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications
- Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing them across teams
- Represent Sweed in the market through thought leadership, events, and category storytelling
- Mentor and grow the marketing team into a high-performing GTM engine
Requirements:
- Proven experience in strategic marketing, GTM strategy, or related leadership roles
- Ability to translate product features into clear commercial value outcomes (revenue, efficiency, compliance)
- Strong skills in narrative development, positioning, and messaging architecture
- Track record of leading cross-functional launches and driving measurable adoption
- Expertise in sales and customer success enablement (ROI tools, playbooks, training)
- Comfortable with market research, competitive analysis, and turning insights into action
- Confident communicator and evangelist, able to represent the company externally
- Coaching mindset — capable of mentoring marketers and scaling a team
Benefits:
- Competitive base + variable structure tied to regional door and ARR targets.
- Remote-first flexibility and company-sponsored travel.
- Health, dental, vision, life, and short-term disability insurance.
- Generous PTO, holidays, and remote-first flexibility
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