Director of Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Marketing developing member growth strategies at XYPN through marketing initiatives. Collaborating with various departments to enhance engagement and conversion.
Responsibilities:
- Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
- Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
- Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
- Identify where we invest, where we experiment, and how we measure success.
- Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
- Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.
Requirements:
- 5+ years of experience owning marketing outcomes across the funnel, including acquisition, conversion, and engagement, not just individual channels.
- A track record of defining strategy and driving execution in an environment, where you’ve had to prioritize, make tradeoffs, and focus on what matters most.
- Strong judgment in deciding where to invest, what to test, and how to measure success, with the ability to make decisions without perfect information.
- Experience connecting brand, demand generation, and lifecycle efforts into a cohesive approach that breaks through the noise and drives measurable results.
- Ability to shape and strengthen a reputation through PR, developing narratives and guiding execution.
- Comfort operating as a hands-on leader, able to set direction while also stepping in to move work forward when needed.
- Experience leading and developing small, multidisciplinary teams, creating clarity, focus, and accountability.
- A clear, practical understanding of how marketing drives growth, including funnel dynamics, conversion, and customer lifecycle.
- Strong communication skills, with the ability to translate complex ideas into clear messaging and align cross-functional partners.
- A bias toward action, paired with the ability to step back, assess what’s working, and adjust course.
- Legally authorized to live and work in the United States without present or future need for sponsorship.
Benefits:
- Unlimited vacation days to maintain work-life harmony (we require that you take a minimum of 3 weeks of vacation per year)
- 9 paid holidays (we offer flexible holidays!)
- 401(k) with match; you put in 6%, and we put in 4.5%.
- 12 weeks paid parental leave for the birth or adoption of a child.
- Health insurance w/ employer contribution.
- Dental, Vision, Voluntary Life and AD&D, and Accident insurance options.
- Pet insurance availability
- Health Savings & Flex Spending (Health, Limited & Dependent Care) Accounts available
- Employer-paid Life and AD&D insurance.
- Employer-paid Long Term Disability coverage.
- Up to $150/month to cover the cost of working with a financial planner, plus up to $500 toward the upfront fee.
- $2000/year (prorated by start date) to put towards professional development
- $250/quarter to spend on yourself specific to our core value of "Be Well Being You.”
- $500 donated to a non-profit organization of your choice when you volunteer 40 hours within the calendar year.
- A sabbatical program that includes a cash bonus and extra time off at 5, 10, and 15 years.
- Subsidized employer-sponsored childcare through our internal child care program. (Subject to availability)
- Various Gym discounts
- Company-owned laptop computer provided (Apple Products).
Similar Jobs
Head of Marketing – Operations Focused
Head of Marketing overseeing operations-driven marketing for U.S.-based client. Managing Google Business Profiles and leading cross-functional teams for scalable execution.
Head of Marketing – Operations Focused
Head of Marketing managing local marketing operations for a U.S.-based client in the marketing sector. Overseeing execution and performance across SEO, Content, and Demand Generation teams.
Marketing Director
Marketing Director leading marketing strategies for a Personal Empowerment and Self Growth Training company. Responsible for brand growth, community engagement, and team mentorship.
Head of Marketing
Head of Marketing overseeing demand generation and marketing strategy at ChartHop. Focusing on AI-driven HR solutions and building high-performing marketing teams.
Product Marketing Director – Health Systems
Product Marketing Director driving integrated marketing strategy for Health Systems solutions at DNAnexus. Collaborating with teams to enhance AI-augmented marketing practices and improve commercial outcomes.
Marketing Executive Assistant
Executive Assistant supporting marketing projects in a fast-paced environment at JVM Lending. Responsible for inbox management, marketing campaign support, QA, and project tracking.
Director of Marketing
Director of Marketing at BombBomb creating data-driven growth strategies for a video messaging platform. Overseeing customer journeys, lifecycle marketing, and directly impacting revenue and company trajectory.
VP of Marketing
VP of Marketing at Sweed defining narrative and go-to-market strategy for rebranding. Leading lifecycle marketing and positioning efforts for cannabis retail POS platform.
Director of Marketing
Director of Marketing at LifeSiteNews creating and executing marketing strategies to build brand awareness and drive community engagement. Leading a marketing team and managing campaigns.
CMO, Wealth Management Experience
CMO leading market-based growth initiatives for multiple midsize companies. Collaborating with management teams and driving strategic business outcomes within a remote setup.
CMO, Legal Experience
CMO for multiple companies at Chief Outsiders, driving growth strategies and collaborating with teams. Lead revenue initiatives and contribute to company revenue through marketing.
Private Label Strategic Marketing Director
Private Label Strategic Marketing Director overseeing product strategy for the European market. Leading cross-regional collaboration and sustainability initiatives for competitive advantage.
Marketing Director – Nursing and Specialty Solutions
Marketing Director responsible for nursing and specialty solutions marketing strategy. Collaborating with global teams to drive revenue growth and inform strategy for healthcare marketing.
Marketing Director
Marketing Director leading the marketing team for a U.S. immigration law firm. Responsible for strategy, execution, and performance analysis across all marketing channels.
Head of Marketing
Head of Marketing leading marketing strategy and execution to drive growth in provider-focused clinical care. Building a marketing engine to produce quality pipeline and revenue.
President / Chief Commercial Officer, Hydrocortisone Acetate Division
President/Chief Commercial Officer leading commercial functions and market growth strategies for Cristcot’s HCA Division. Engaging with executive leadership and overseeing commercial organization build-out.
VP – Head of Marketing
VP / Head of Marketing seeking experienced leaders for fast-growing tech startups. Role involves ownership of marketing strategies in high growth environments.
Head of Marketing
Marketing Lead responsible for building and scaling marketing functions at Mercator.ai. Focused on demand generation and effective sales enablement strategies.
Chief Marketing Officer – CMO
Chief Marketing Officer responsible for evolving CEO Life's brand and driving member acquisition. Leading innovative marketing strategies and building engagement within a community-focused environment.
Director of Marketing
Director of Marketing at Zipliens, leading marketing efforts and client engagement strategies in a dynamic team. First dedicated marketing hire in a highly cross-functional role.