Director of Marketplaces
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Job Description
Director of Marketplaces driving global Amazon and marketplace growth for Caraway, a non-toxic home goods brand. Owning P&L, advertising, listings, pricing, inventory, and reviews.
Responsibilities:
- Own long-term planning, daily execution, and optimization of Amazon and third-party marketplace channels globally
- Lead Amazon and Marketplaces P&L, KPIs, targets, channel strategy, revenue growth, and margin growth
- Own in-platform marketing across PPC, DSP, video, OTT, and Amazon Marketing Cloud
- Drive external marketplace traffic through email, SMS, influencers, affiliates, and PR
- Oversee product setup, listing content, keywords, attributes, imagery, and A+ content
- Own conversion strategy and testing
- Set marketplace pricing and assortment while protecting DTC and retail partner relationships
- Enforce MAP and monitor unauthorized sellers, hijackers, and counterfeits
- Manage account health, customer service experience, seller ratings, and case logs
- Own FBA and FBM strategy, inventory positioning, in-stock rates, inbound placement, fees, and freight costs
- Develop demand forecasts with Finance and Inventory Planning and update them as conditions change
- Plan and execute Amazon product launches
- Work with Amazon on incremental growth opportunities such as shows, exclusive color drops, and bundles
- Own promotional calendars including Deal of the Day, Lightning Deals, coupons, and event deals
- Build strategies to increase high-quality reviews and ratings
- Monitor customer reviews and apply insights to products, listings, and customer service
- Report on marketplace metrics, build dashboards, and present results, risks, and recommendations to leadership
- Track competitors, algorithm updates, AI shopping features, fees, and marketplace policies
- Manage relationships with Amazon agencies, platform partners, Amazon contacts, and internal teams
- Evaluate new marketplace channels and geographies, including sequencing, localization, and operational setup
- Report to the Chief Marketing Officer
Requirements:
- 8+ years of experience building, leading, and managing the Amazon and Marketplace channel for an eight-figure-plus Amazon business
- Deep, hands-on Amazon Seller Central experience with P&L ownership
- Fluency across search/SEO, content, retail media, Sponsored Ads, DSP, AMC, FBA/supply chain, and platform operations
- Hands-on experience with organic ranking and review strategy
- Experience in inventory management, merchandising, listing optimization, margin management, and pricing
- Experience protecting brand pricing and positioning in marketplace environments
- Omni-channel experience with at least two other marketplaces, such as Walmart Marketplace, Target Plus, Costco.com, or Wayfair
- Experience managing agencies and cross-functional stakeholders while remaining hands-on with daily operations
- Experience with Helium 10, SmartScout, Amazon Brand Analytics, and advertising management platforms
- Proficiency with Looker, Excel, SQL, or Tableau
- Experience with keyword research and customer insights for product opportunities
- Experience with premium or DTC-heritage physical product brands is a plus
- International marketplace experience is a bonus
- Growth mindset and willingness to test new ideas
- Must be located in a state where Caraway Home has established a business presence
Benefits:
- Equity
- 401k with a 3% company match
- Comprehensive medical, dental and vision coverage options with generous employer contributions
- FSA/HSA/Dependent Care FSAs
- Up to 12 weeks of fully paid parental leave, depending on tenure
- Additional fertility care services via KindBody
- Choice of MacBook or PC and at-home setup
- Annual workspace reimbursements
- Fully remote work flexibility
- Monthly coworking reimbursements
- Monthly virtual events and company-wide offsites
- Caraway swag
- Annual professional development reimbursements for full-time employees
- Unlimited PTO
- 11+ paid annual holidays
- Quarterly wellness days
- Monthly wellness reimbursements
- Employee discount on Caraway Home products
- Complimentary product as a new hire and ongoing product additions
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