Director of Retention – Lifecycle
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Retention & Lifecycle managing retention marketing across email, SMS, and subscriptions. Responsible for optimizing and rebuilding lifecycle marketing to drive revenue and retention.
Responsibilities:
- We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products.
- You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention.
- You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels.
- You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar.
- This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes.
Requirements:
- Are a hands-on executor , not just a strategist or manager
- Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
- Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
- Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
- Can identify system gaps fast , and drive solutions without needing step-by-step guidance
- Love partnering with paid acquisition, data, and product to drive better funnel performance
- Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
- Think in systems : flows, loops, attribution, journeys
- Want to be held accountable to impact, not output
- Write clearly, think critically, and default to action over endless planning.
Benefits:
- Competitive compensation, including performance-based bonus
- Unlimited PTO
- Flexible schedule
- Healthcare (medical, dental & vision) fully covered
- Gym membership credit – your physical and mental health is super important
- Kindle/Audible credits – We really value lifelong learning and personal development
- Free iRESTORE Products! (In case you or someone you love is losing hair)
- Paid maternity/paternity leave
- Work anywhere / remote job
Report this job
Job expired or something wrong with this job?
Similar Jobs
Regional Business Director – West
Regional Business Director responsible for driving launch excellence and regional revenue at CG Oncology. Leading a high-performing team to deliver regional sales objectives for bladder cancer therapies.
Regional Business Director – Southwest
Regional Business Director driving launch excellence for Cretostimogene at CG Oncology. Leading commercialization efforts and high-performing team to achieve sales objectives in the Southwest region.
Regional Business Director – Southeast
Regional Business Director managing sales performance and strategic partnerships for CG Oncology's novel treatments. Leading a team to achieve revenue objectives and drive launch excellence in the Southeast region.
Regional Business Director – Northeast
Regional Business Director leading commercialization efforts in oncology for CG Oncology. This role is pivotal in partnership-building and achieving regional sales objectives while driving company growth.
Regional Business Director – Mid Atlantic
Regional Business Director leading commercialization efforts for CG Oncology’s bladder cancer therapeutics. Responsible for regional strategy, talent development, and sales performance in U.S. market.
Regional Business Director – Great Lakes
Regional Business Director managing commercialization of bladder cancer therapeutics for CG Oncology. Responsible for sales performance and strategic accounts in the Great Lakes region.
Director, Product – B2B
Director of B2B Product at A Place for Mom focusing on agency strategies and customer-driven products. Leading product vision and fostering collaboration across teams in senior home care.
Senior Director, Commercial Strategy
Senior Director, Commercial Strategy leading initiatives for a clinical-stage biotechnology firm with new assets. Collaborating across teams to shape commercialization for Atopic Dermatitis and beyond.
Director, Client Delivery
Director of Client Delivery overseeing client programs and initiatives for healthcare revenue management. Ensuring service delivery and driving client satisfaction while managing new client implementations.
Senior Director, Client Delivery
Senior Director overseeing revenue cycle delivery organization at R1, driving growth and operational performance across client portfolios.
Director, Regional Safety
Director of Regional Safety ensuring corporate safety initiatives and communication within the South Central region. Overseeing safety operations and providing leadership to Field Safety Representatives.
Project Director – Clinical Study Management
Project Director overseeing clinical projects and sponsor relationships at Alimentiv. Delivering projects on time and within quality and budgetary standards for clinical research in Europe.
Director, Data
Director of Data at Honeycomb.io overseeing data engineering and analytics teams. Creating data-driven strategies and leading a talented group to integrate insights into business decisions.
Director of Training – Global Medical Affairs
Director of Training in global medical affairs for cell therapy programs. Developing training strategies, content, and compliance across clinical and commercial stages in a remote role.
Associate Director, Internal Audit and Investigations
Associate Director managing internal audit and investigations for FHI 360. Overseeing compliance activities, contributing to risk management and leading audit engagements.
Director, Real World Data Research
Director of Real World Data Research at Bristol Myers Squibb leading real-world studies and managing timelines. Engaging with stakeholders to ensure high-quality research outputs while utilizing advanced analytical methods.
Franchise Development Director
Franchise Development Director overseeing franchise development across Canada. Managing prospects, presentations, and multi-state growth with significant travel requirements.
Senior Director, Occupancy Planning – Management
Strategic leader managing occupancy and space optimization as a Sr. Director at JLL. Fostering relationships and collaborating across JLL businesses in the United States.
Associate Director – Director of Patient Advocacy
Associate Director / Director of Patient Advocacy guiding U.S. patient advocacy strategy for Capricor. Cultivating relationships with advocacy organizations to enhance patient perspectives in strategies.
Director of Revenue Cycle Management
Director of Revenue Cycle Management at Sleep Doctor, architecting the RCM infrastructure from scratch. Leading automation and optimizing billing operations.