Director of Retention – Lifecycle
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Job Description
Director of Retention & Lifecycle managing retention marketing across email, SMS, and subscriptions. Responsible for optimizing and rebuilding lifecycle marketing to drive revenue and retention.
Responsibilities:
- We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products.
- You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention.
- You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels.
- You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar.
- This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes.
Requirements:
- Are a hands-on executor , not just a strategist or manager
- Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
- Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
- Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
- Can identify system gaps fast , and drive solutions without needing step-by-step guidance
- Love partnering with paid acquisition, data, and product to drive better funnel performance
- Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
- Think in systems : flows, loops, attribution, journeys
- Want to be held accountable to impact, not output
- Write clearly, think critically, and default to action over endless planning.
Benefits:
- Competitive compensation, including performance-based bonus
- Unlimited PTO
- Flexible schedule
- Healthcare (medical, dental & vision) fully covered
- Gym membership credit – your physical and mental health is super important
- Kindle/Audible credits – We really value lifelong learning and personal development
- Free iRESTORE Products! (In case you or someone you love is losing hair)
- Paid maternity/paternity leave
- Work anywhere / remote job
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