Director of Trade Marketing
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Job Description
Director of Trade Marketing at Vivazen, driving retail velocity and executing commercial strategies. Overseeing channel programs and retail activation initiatives for high-growth beverage brand.
Responsibilities:
- Develop and execute national retail and channel activation plans aligned to commercial priorities.
- Oversee the forecasting, sourcing, and deployment of execution materials and in-market assets.
- Build customer-facing decks, one-pagers, and toolkits that support sell-in and improve retail performance.
- Design account-level programs and activation plans that strengthen visibility and throughput.
- Manage retail initiatives including displays, placements, partnership activations, and in-store events.
- Deliver performance reporting such as pre/post analysis, velocity trends, and ROI recaps.
- Partner closely with Sales, Field, and Key Accounts to ensure clean deployment and in-market execution.
- Manage budgets, vendor relationships, and operational workflows with discipline.
- Conduct periodic field visits to understand retailer needs and validate execution.
- Improve internal systems, communication, and processes to support a fast-moving commercial organization.
Requirements:
- 8+ years in commercial activation, shopper strategy, retail execution, or related CPG commercialization roles.
- Strong experience in high-velocity consumer categories.
- Proven record building and deploying retail programs in C-store, specialty retail, or large-format channels.
- Experience blending big-brand rigor with small-company adaptability.
- Ability to build ROI recaps and use data to inform commercial decisions.
- Skilled in project management, budget ownership, and vendor coordination.
- Strong communicator with cross-functional alignment experience across Sales, Field, Brand, and Finance.
- High accountability, urgency, and follow-through.
Benefits:
- Full medical benefits
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