Marketing Strategist – Corporate Banking
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Job Description
Marketing Strategist responsible for Corporate Banking marketing strategy at American AgCredit. Driving engagement, brand growth, and business outcomes through innovative marketing plans.
Responsibilities:
- Leading the development and execution of American AgCredit’s Corporate Banking marketing strategy
- Driving brand growth, customer engagement, and business development outcomes
- Serving as a strategic partner to the Corporate Banking team
- Leveraging marketplace intelligence and stakeholder input to shape integrated marketing plans
- Overseeing the marketing planning and budgeting process
- Managing key strategic partnerships
- Ensuring consistent, impactful marketing in support of Association goals
- Fostering innovation and championing a data-driven approach to marketing performance and continuous improvement
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- 7+ years of progressive experience in marketing strategy, brand management, or business development
- Demonstrated experience leading integrated marketing planning and budget management
- Understanding of sponsor/private equity structures and their involvement in agriculture-related industries
- Experience within agriculture, financial services, or cooperative business models
- Knowledge of Farm Credit System structure, alliances, and industry partnerships
- Strong understanding of business development processes and CRM platforms (Salesforce experience preferred)
- Proven ability to analyze marketplace data and translate insights into actionable strategies
- Excellent collaboration, communication, and presentation skills with the ability to influence stakeholders at all levels of the organization
- Experience managing external partnerships, alliances, and sponsorships.
Benefits:
- Commitment to agriculture and the communities we serve
- Family friendly work environment
- Investment in employee development
- Medical, Dental and Vision coverage
- Outstanding 401k – automatic 3% employer contribution, plus match up to 6%
- Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)
- Competitive Incentive Compensation Plan
- Disability & Life Insurance
- Employee mental, physical, and financial wellness programs
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