Marketing Manager
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Job Description
Marketing Manager at American AgCredit, communicating economic insights to Farm Credit associations. Leading digital marketing and content strategies for the agricultural industry.
Responsibilities:
- Ensures that Terrain’s economic insights are communicated to stakeholders of participating Farm Credit associations in a timely and effective manner
- Think strategically, execute flawlessly, and adapt quickly
- Uses best practices to digitally deliver Terrain content that matches an audience segment’s behaviors and insights
- Performs a wide range of duties in support of the utilization of Terrain output, including digital channel analytic insights, search optimization, email marketing, social media management, and website content marketing
- Responsible for leading strategic content delivery
- Collaborate with Terrain leadership to ensure full utilization of the group’s output as the channels available evolve
- Will also collaborate with Terrain’s Farm Credit association partners to ensure continuity across the digital landscape
- Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices
- Manages Terrain’s database containing contact details within regulatory compliance for a financial institution
- Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels
- Leads the social media strategy for Terrain’s channels and maintain Terrain’s social media playbook
- Works with Terrain’s Editor and Graphic Designer on the daily management of Terrain’s social media channels
Requirements:
- At least 5 years relevant experience in digital marketing, marketing or related field – ideally in the financial services or agricultural industry – with a bachelor’s degree
- Proficient with Hubspot or similar marketing automation platform
- Proficient with web analytics tools (Google Analytics, Power BI)
- Experience with Content Management Systems (WordPress)
- Experience managing CRMs, email lists, or other contact profiles in a database
- Experience managing paid and organic social media campaigns and/or channels using social media management platforms, such as Brandwatch, Hootsuite, Sprout Social, etc.
- Knowledge of social media usage among niche agricultural audiences or experience performing market research related to the usage of digital channels and platforms
- Familiar with CCPA law and regulations
- Marketing budget and campaign management skills
- Strong analytical skills and attention to detail
- Comfortable working in Asana or similar project management tool
- Strong written and verbal communication skills
- Ability to manage multiple projects, meeting deadlines and quality expectations.
Benefits:
- Commitment to agriculture and the communities we serve
- Family friendly work environment
- Investment in employee development
- Medical, Dental and Vision coverage
- Outstanding 401k – automatic 3% employer contribution, plus match up to 6%
- Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)
- Competitive Incentive Compensation Plan
- Disability & Life Insurance
- Employee mental, physical, and financial wellness programs
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