Email/SMS Marketing Manager
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Job Description
Email/SMS Marketing Manager executing lifecycle programs for health-forward lifestyle brands at Hi-Altitude Brands. Overseeing campaigns, automation, and customer segmentation for retention and growth.
Responsibilities:
- Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands.
- Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS.
- The Email/SMS Marketing Manager turns lifecycle strategy into shipped programs that drive retention, subscription growth, and customer lifetime value.
- This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust.
- This position reports to the Director of Lifecycle.
Requirements:
- 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables
- Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics
- Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
- Proficient with HTML and CSS for email template customization and rendering troubleshooting
- Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
- Demonstrated procedural QA discipline (documented checklists, defined process, not just personal carefulness) with a track record of clean execution and zero major send errors at scale
- Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms to deliver reporting that leadership can trust
- Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
- Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
- Remote-first mindset with strong written communication.
Benefits:
- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation
- Matching Charitable Contributions up to $2,5000/year
- $1,200/annual Work from Home (WFH) stipend
- Employee Recognition and Rewards Program
- Pet insurance
- Employee Product Samples and Discounts
- Professional Development Fund
- Free Calm App Subscription
- Pet Insurance
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