Director, Product Marketing – SmartLife Managed Services
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Job Description
Director of Product Marketing leading market expansion for Calix SmartLife managed services, enabling broadband providers to enhance customer experiences. Overseeing product positioning, marketing initiatives, and stakeholder collaboration.
Responsibilities:
- Responsible for all solution positioning message-aligned content for SmartLife services, acting as subject matter expert for the extended GTM marketing team.
- Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers.
- Own the solution positioning and content creation to drive SmartLife growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally.
- Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product.
- Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams.
- Engage customers through 1:1 meetings, speaking engagements, and executive briefings.
- Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals.
- Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle.
- Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities.
- Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations.
Requirements:
- 7-10 years relevant solution or product marketing experience
- MBA preferred
- Experience working for or marketing solutions to broadband service providers
- Ability to grasp and translate technical capabilities into clear benefits
- Thorough understanding of marketing and launch processes for hardware and software
- Strong written communication and public speaking/presentation skills
- Demonstrated track record of success in a fast paced, collaborative work environment
- Able to support periodic bursts of travel up to 20% of time
Benefits:
- Bonus
- Total compensation package
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