Product Marketing Manager
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Job Description
Product Marketing Manager driving CPQ positioning, launches, and customer marketing at Revalize. Supporting manufacturing businesses with AI-forward CPQ, PLM, and design solutions.
Responsibilities:
- Drive go-to-market strategy, positioning, and customer marketing for CPQ solutions
- Lead end-to-end launch planning and execution, including launch briefs, campaign coordination, and enablement
- Partner with Content, Design, Web/Digital, and Demand Generation teams to keep programs on message and on schedule
- Own the CPQ messaging and positioning framework for technical and business buyers
- Partner with Product Management to define market opportunities, target segments, and differentiated value propositions
- Adapt messaging and plans for regional markets with EMEA and other regional teams
- Design and run customer marketing programs supporting upsell, expansion, and advocacy
- Build a customer reference program and library of case studies
- Use market research, customer interviews, and competitive analysis to shape pricing and packaging recommendations
- Present market and competitive insights to Product Management and marketing leadership
- Use AI and automation tools to identify repeatable use cases, improve output quality, and drive business outcomes
- Act as connective tissue between Product, Sales, Customer Success, and Marketing from launch through renewal and expansion
Requirements:
- 3+ years of experience in product marketing or relevant customer marketing experience in a B2B SaaS environment
- Demonstrated experience developing messaging and positioning for a software product
- Experience building or supporting customer reference and/or case study programs
- Strong understanding of go-to-market strategy and sales enablement in a SaaS environment
- Initiative to use AI-assisted tools to work efficiently as they evolve
- Exceptional communication, storytelling, and presentation skills
- Bachelor's degree in Marketing, Business, or Communications, or equivalent practical experience
- Experience with CPQ, PLM, or other manufacturing/engineering software preferred
- Familiarity with customer marketing or advocacy platforms and reference-management tools preferred
- Strategic and analytical thinker with a bias for action
- Comfortable operating in a fast-paced, high-growth, PE-backed environment
- Passionate about building durable customer relationships and community
- AI-savvy and curious, comfortable using AI tools in day-to-day marketing work
- U.S.-based employees work standard hours of 8:00 am to 5:00 pm Eastern Time; EMEA employees work 08:00 to 17:00 CET
- Qualified applicants must complete a 30-minute online pre-employment assessment
- Revalize participates in the E-Verify program in certain locations, as required by law
Benefits:
- PTO, Sick and Parental Leave
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Health Savings Account
- Life Insurance
- Employee Assistance Program
- Bonus eligible
- Remote work arrangement
- Standard working hours of 8:00 am to 5:00 pm Eastern Time for U.S.-based employees and 08:00 to 17:00 Central European Time for EMEA employees
- 30-minute online pre-employment assessment
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