Product Marketing Manager, Healthcare
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Job Description
Product Marketing Manager advancing CoverMyMeds healthcare technology adoption. Developing positioning, campaigns, buyer journeys, and sales enablement to drive commercial growth.
Responsibilities:
- Partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives
- Analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations
- Translate market insights into marketing plans, messaging, campaigns, and go-to-market initiatives
- Support annual and quarterly commercial planning through customer, product, and marketplace analysis
- Develop and optimize buyer journeys to improve customer engagement, adoption, and retention
- Contribute to thought leadership and industry engagement programs
- Collaborate with commercial teams on strategic account planning and revenue growth initiatives
- Support product launches, roadmap communications, and lifecycle marketing programs
- Develop positioning, messaging, and value propositions
- Build differentiated solution narratives addressing customer needs and market challenges
- Create audience-facing content, thought leadership materials, digital experiences, and campaign assets
- Develop sales enablement materials, training resources, and customer-facing tools
- Track marketing performance metrics and recommend improvements to drive awareness, engagement, adoption, and revenue outcomes
- Represent product marketing on cross-functional initiatives and strategic projects
Requirements:
- 5+ years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field
- Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations
- Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution
- Experience creating sales enablement materials, commercial engagement programs, and account-based marketing initiatives
- Ability to influence and collaborate across cross-functional teams without direct authority
- Strong written, verbal, presentation, and stakeholder management skills
- Ability to translate complex customer, product, market, and performance data into clear business recommendations
- Experience using data and customer feedback to improve marketing effectiveness and business outcomes
- Strong project management skills with the ability to manage multiple priorities and navigate ambiguity
- Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field
- Up to 20% travel
- Preferred: Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services
- Preferred: Understanding of biopharma customer segments and the medication access ecosystem
- Preferred: Knowledge of reimbursement processes, patient access challenges, and affordability programs
- Preferred: Experience developing insight-driven storytelling and data-backed marketing narratives
- Preferred: Familiarity with healthcare regulatory and compliance considerations
- Preferred: Experience supporting complex B2B healthcare solutions and enterprise buying journeys
Benefits:
- Competitive compensation package
- Annual bonus or long-term incentive opportunities may be offered
- Total Rewards benefits package
- Reasonable accommodation for job search or application
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