Product Marketing Associate
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Job Description
Product Marketing Associate shaping audience insights, messaging, and campaigns for Edelman Financial Engines’ financial planning and investment services. Driving employee engagement through cross-functional marketing programs.
Responsibilities:
- Design, develop and execute multi-channel marketing programs that drive advisor engagement and connect employees with relevant financial support
- Analyze program and advisor engagement performance to identify opportunities and optimize marketing effectiveness
- Develop understanding of employee financial needs, behaviors and preferences to define audience segments
- Translate audience needs into relevant positioning, messaging and marketing experiences
- Partner with Engagement Center, Product, Analytics and other cross-functional teams to gather insights and optimize marketing programs
- Support project management of other Integrated Marketing programs as needed
Requirements:
- 3-5 years of consistent track record delivering compelling and impactful work in relatable roles
- Experience in the financial services industry preferred
- Passion for research and a dedication and desire to understand users and their preferences
- Creative thinker/storyteller able to bring new, outside-the-box ideas
- Strong writing skills, including an ability to simplify complex concepts
- Experience collaborating with creative partners such as writers and designers
- Ability to develop successful cross-functional partnerships within and outside of marketing
- Organized and detail-oriented, with the ability to ensure projects are led effectively and efficiently
- Bachelor’s Degree in Marketing, Business, or another related field, or equivalent work experience
Benefits:
- Discretionary bonus
- Health plans
- Dental plans
- Wellness plans
- 401(k) contributions
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