Director, Product Marketing
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Job Description
Product Marketing Director crafting positioning and messaging for Synack's cybersecurity solutions. Collaborating cross-functionally to drive market adoption and enable sales effectiveness.
Responsibilities:
- Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment.
- Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace.
- Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline.
- Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio.
- Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear.
- In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities.
- Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.
Requirements:
- 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure.
- A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences.
- An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits.
- Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact.
- Stellar writing and interpersonal skills with a high attention to detail and an eye for quality.
- Highly creative energy, a drive for innovation, and a genuine passion for the craft.
- Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story.
- Bachelor’s degree; MBA is a plus.
Benefits:
- Salary is determined by a combination of factors including location, level, relevant experience, and skills.
- Compensation package may also include equity, and benefits.
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