Director, Software Product
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Job Description
Software product marketing leader advancing Varsity Yearbook tools for schools nationwide. Owning roadmaps, launches, customer enablement, and field adoption of digital solutions.
Responsibilities:
- Lead the marketing organization’s involvement in software product strategy, feature prioritization, and user experience decisions
- Serve as the primary liaison to the IT/software development team, advocating for user needs and business priorities
- Define and evolve the product roadmap based on customer feedback, competitive trends, and strategic goals
- Ensure product development aligns with brand standards, user expectations, and market differentiation
- Own messaging, positioning, and promotion of Varsity Yearbook’s proprietary software tools
- Develop go-to-market strategies for new software features and platform updates
- Collaborate with sales, customer experience, and creative teams on launch materials, videos, training guides, and email campaigns
- Oversee customer-facing help content, including guides, videos, tutorials, and knowledge bases
- Develop onboarding, adoption, and in-app guidance systems and processes
- Partner with Field Marketing and Customer Experience teams on scalable training resources and toolkits
- Measure customer-resource effectiveness and identify content improvements
- Connect marketing, IT, product, and customer-facing teams
- Translate technical capabilities into benefit-driven messaging for non-technical audiences
- Lead internal communication plans and field-readiness efforts for software releases
- Manage product marketing budgets, timelines, and vendor relationships
- Lead and develop direct reports or contractors supporting product marketing and enablement
- Contribute to marketing leadership priorities and cross-functional workflows
Requirements:
- Strong yearbook industry experience and understanding of user needs
- 7+ years of experience in product marketing or product management focused on software or technology tools
- Strong understanding of B2B marketing, digital tools, and SaaS-style product development cycles
- Proven ability to manage cross-functional projects and translate technical ideas into compelling customer-facing experiences
- Exceptional written, visual, and verbal communication skills
- Experience in education, publishing, or ed-tech markets preferred
- Comfortable operating in a highly collaborative, fast-paced environment
Benefits:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
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