Director/VP of Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director/VP of Marketing driving revenue growth at a multi-state cannabis company. Overseeing marketing strategies across various markets and channels.
Responsibilities:
- Own marketing contribution to revenue, traffic, and conversion performance
- Drive store traffic, digital revenue, and customer growth
- Execute promotions and campaign strategies aligned to business goals
- Partner with Finance on ROI and budget optimization
- Build dashboards and performance reporting cadence
- Define enterprise marketing strategy across all markets
- Translate business goals into marketing roadmaps
- Establish campaign and product launch planning cadence
- Shift organization to proactive planning model
- Own brand strategy and positioning
- Oversee campaigns, content, and creative production
- Ensure consistency across markets
- Partner with retail leadership to drive store performance
- Align marketing with in-store execution and promotions
- Ensure strategies are executable at the field level
- Partner with product and supply chain on launches
- Align marketing with inventory and assortment strategies
- Support demand generation for key products
- Lead and scale marketing organization across key functions
- Build talent pipeline and succession plans
- Drive performance management and accountability
- Define KPIs tied to revenue and customer metrics
- Build data-driven marketing culture
- Use insights to refine strategy
- Ensure compliance with marketing regulations
- Protect brand integrity across markets
Requirements:
- 10+ years in marketing leadership
- 5+ years leading multi-market teams
- Experience driving revenue growth through marketing
- Strong background across brand, digital, and CRM
- Experience building and leading high-performing teams
- Financial acumen and ROI ownership
- Strong leadership and communication skills
Benefits:
- Employee discount
- Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
- Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
- Tuition Reimbursement Programs
- Pet Insurance
- Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program
Similar Jobs
Head of Marketing
Head of Marketing responsible for leading strategy, campaigns, and growth at a crypto-first gaming company. Overseeing performance marketing and team management across international markets.
Chief Marketing Officer
Chief Marketing Officer at iiDENTIFii, leading marketing strategy and execution in biometric identity technology. Directly reporting to the CEO, with ownership of brand, demand generation, and commercial growth.
Marketing Director
Marketing Director overseeing product launch and team building at KENTECH Consulting Inc. Focused on revenue growth through strategic marketing initiatives and digital transformation.
Head of Marketing – Mental Health
Head of Marketing leading growth marketing across Pink Elephant’s mobile-first products. Focused on building and scaling organic and performance engines.
Business Marketing Executive
Business Marketing Executive at Launchmetrics leading planning and execution of impactful events. Collaborating with teams on logistics and content development across key industries.
Product Marketing Director
Product Marketing Director for Visier Solutions leading go-to-market strategy for SaaS products. Shape product direction and ensure alignment across Product, Sales, and Marketing teams.
Head of Marketing – Growth
Head of Marketing & Growth at RPM Healthcare responsible for demand generation and brand positioning. Leading marketing strategies to enhance growth and market presence in the healthcare sector.
Head of Marketing, Health Systems
As Head of Marketing at Pivotal, you'll lead marketing strategy for health systems to drive engagement and growth. Be the expert shaping the company’s primary growth initiatives.
Associate Field Medical Marketing Director – Mountain West
Field Medical Marketing Director in neurobiopharmaceuticals collaborating for strategic marketing initiatives. Engaging KOLs and conducting market research in the Mountain West region.
Marketing Director – Independent Leadership
Marketing Director leading brand growth strategies for Shine To Prosper's personal empowerment and self-development courses. Fostering client relationships and mentoring a team for achieving strategic goals.
Director of Marketing
Director of Marketing responsible for pipeline creation and sales enablement at CargoSprint. Leading marketing function with a focus on AI and data-driven strategies.
Head of Marketing – AI Focus
High-impact marketing leader for a fast-growing vertical SaaS company in telecom. Leading AI-first marketing efforts to drive revenue and customer engagement.
Head of Marketing
Head of Marketing at Everise, directing the Marketing department and aligning strategies with business goals. Focus on market positioning, team collaboration, and effective marketing initiatives.
Director of Marketing Operations, Technology
Director of Marketing Operations leading marketing programs for clients in the building products industry at linqd. Overseeing tech stack and operational strategies for optimized outcomes.
Performance Marketing Director
Performance Marketing Director leading marketing initiatives across various channels at a growing AI-first education company. Responsible for driving revenue growth through unifying marketing efforts.
Lifecycle Marketing Executive
Lifecycle Marketing Executive at fintech neobank Fasset, owning the lifecycle marketing engine for automated customer journeys. Focusing on user activation, retention, and growth across channels.
Senior VP of Marketing – Chief Marketing Officer
Senior VP of Marketing leading InteliChart’s marketing vision and execution for patient engagement technology. Driving growth strategies and establishing market positioning within healthcare technology.
Senior Director, Marketing – Strategic Partnerships
Director of Marketing and Strategic Partnerships at Stanley Black & Decker, guiding marketing initiatives and cultivating partnerships for growth. Managing teams and executing go-to-market strategies with an emphasis on user value creation.
Head of Marketing
Head of Marketing designing and executing token marketing strategies for high-value clients in a crypto-focused media company. Leading comprehensive marketing strategies and client engagement initiatives.
Behavioral Health Growth Marketing Director
Behavioral Health Growth Marketing Director leading go-to-market strategies at Bamboo Health. Focus on government behavioral health landscape for state and county agencies.