EMEA & UK Sales Director

Posted 5hrs ago

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Job Description

Lead EMEA & UK sales for TRX, a global fitness brand. Own £3M+ revenue portfolio and drive growth through distributor management.

Responsibilities:

  • Manage and develop TRX's distributor network across the UK, Europe, Middle East and Africa, experience managing distributors is essential
  • Support distributors in achieving sales targets across equipment, education and digital products
  • Provide strategic guidance, product knowledge and commercial support to maximise regional performance
  • Identify opportunities to expand and strengthen the distribution network in key markets
  • Take full ownership of a £3M+ revenue portfolio and drive consistent growth across the region
  • Support distributors with sales strategies, campaigns and product launches
  • Monitor market performance and provide regular insight on trends, opportunities and competitor activity
  • Collaborate with partners to develop and execute commercial plans that deliver results
  • Champion TRX Education as a core part of the commercial ecosystem
  • Support the growth of TRX Education courses by working closely with the global education team
  • Promote TRX programming and digital offerings to drive brand engagement and revenue
  • Lead the commercial rollout of new products — including TRX Connect Fitness and digital offerings — across EMEA
  • Support distributors in successfully launching and scaling new products within their markets
  • Identify white space opportunities and drive strategic expansion into under-penetrated markets
  • Work closely with the Senior Leadership Team to align regional strategy with global objectives
  • Provide regular performance updates, forecasts and market intelligence to the CEO and US-based leadership
  • Coordinate with marketing, education and product teams to support regional initiatives

Requirements:

  • Proven experience managing and developing distributor or B2B partner networks across international markets — this is the single most important requirement for the role
  • A track record of owning and growing a multi-million-pound revenue portfolio
  • Deep knowledge of the commercial fitness industry, ideally across equipment, fitness brands or education and training solutions
  • Existing relationships within the EMEA fitness market that you can activate from day one
  • A commercially sharp, entrepreneurial mindset — you think like a business owner and make decisions accordingly
  • Strong cross-cultural communication skills and the confidence to operate across multiple time zones
  • Self-motivation, organisation and the energy to travel extensively across EMEA
  • A hands-on approach — you take ownership of delivery, not just strategy

Benefits:

  • Competitive salary
  • Extensive EMEA Travel