EMEA & UK Sales Director
Posted 5hrs ago
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Job Description
Lead EMEA & UK sales for TRX, a global fitness brand. Own £3M+ revenue portfolio and drive growth through distributor management.
Responsibilities:
- Manage and develop TRX's distributor network across the UK, Europe, Middle East and Africa, experience managing distributors is essential
- Support distributors in achieving sales targets across equipment, education and digital products
- Provide strategic guidance, product knowledge and commercial support to maximise regional performance
- Identify opportunities to expand and strengthen the distribution network in key markets
- Take full ownership of a £3M+ revenue portfolio and drive consistent growth across the region
- Support distributors with sales strategies, campaigns and product launches
- Monitor market performance and provide regular insight on trends, opportunities and competitor activity
- Collaborate with partners to develop and execute commercial plans that deliver results
- Champion TRX Education as a core part of the commercial ecosystem
- Support the growth of TRX Education courses by working closely with the global education team
- Promote TRX programming and digital offerings to drive brand engagement and revenue
- Lead the commercial rollout of new products — including TRX Connect Fitness and digital offerings — across EMEA
- Support distributors in successfully launching and scaling new products within their markets
- Identify white space opportunities and drive strategic expansion into under-penetrated markets
- Work closely with the Senior Leadership Team to align regional strategy with global objectives
- Provide regular performance updates, forecasts and market intelligence to the CEO and US-based leadership
- Coordinate with marketing, education and product teams to support regional initiatives
Requirements:
- Proven experience managing and developing distributor or B2B partner networks across international markets — this is the single most important requirement for the role
- A track record of owning and growing a multi-million-pound revenue portfolio
- Deep knowledge of the commercial fitness industry, ideally across equipment, fitness brands or education and training solutions
- Existing relationships within the EMEA fitness market that you can activate from day one
- A commercially sharp, entrepreneurial mindset — you think like a business owner and make decisions accordingly
- Strong cross-cultural communication skills and the confidence to operate across multiple time zones
- Self-motivation, organisation and the energy to travel extensively across EMEA
- A hands-on approach — you take ownership of delivery, not just strategy
Benefits:
- Competitive salary
- Extensive EMEA Travel



















