Events Marketing Manager
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Job Description
Events Marketing Manager for Integrate managing the global events strategy and driving revenue through enterprise-level B2B events and campaigns.
Responsibilities:
- Build a high-impact events strategy
- Own the global events strategy and calendar across trade shows, partner events, and our own field experiences, aligned to our 4 GTM motions: Enterprise B2B, Agencies, Strategic Partners, New Geos.
- Decide where we show up, how big we show up, and where we walk away — grounded in ICP, intent, and hard ROI, not FOMO.
- Design the right mix of big shows and smaller, creative, on-site experiences and monthly regional activations that actually move deals forward, not just generate badge scans.
- Build integrated pre/during/post campaigns for every priority event: audience definition, narrative, offers, meeting strategy, content, and follow-up.
- Partner with SDR and Sales leaders so reps land at each event with pre-booked meetings, clear talk tracks, and SLAs on follow-up.
- Turn events into a content engine — recaps, clips, social, nurture streams — so a 3‑day show fuels months of pipeline coverage.
- Work closely with Marketing Ops and our Event Operations Manager to ensure every event is wired into Salesforce and our MAP with clean, standardized lead flows and dashboards.
- Define and obsess over the right metrics: EQLs, SQLs, meetings, pipeline created, win rate, cost per opportunity, and payback by event — not just “leads collected.”
- Test, learn, and reallocate budget fast. If an event doesn’t earn its keep, we don’t go back.
- Create experiences people actually remember
- Architect experiences that fit who we are: intelligent, no-nonsense, deeply helpful to B2B marketers living in the chaos of content syndication, events, lists, and form fills.
- Bring a point of view to the market: how governed, multi-channel lead management beats duct-taped point tools and spreadsheet hell.
- Work with Product Marketing to land new capabilities (Lead Factory for all channels, social/events integrations, attribution, workflows) in our event storytelling in a way that’s concrete and believable, not buzzword salad.
Requirements:
- 5–10+ years in B2B marketing with a heavy focus on events, field, or demand gen in SaaS or adjacent tech.
- Proven experience driving revenue from enterprise-level events (e.g., Dreamforce, Gartner, Forrester, Adobe Summit, INBOUND, SaaStr, B2BMX, etc.).
- A track record of building full-funnel campaigns around events — from account selection and pre-booked meetings to post-event nurtures and opportunity creation.
- Strong command of modern MarTech: Salesforce and a major MAP (Marketo, HubSpot, Pardot/Eloqua), plus comfort working with event tech, registration tools, scanners, and virtual platforms like ON24 and Cvent.
- Evidence that you can measure and improve event ROI — you’ve set up reporting, killed underperforming shows, and doubled down where the math worked.
- Experience partnering tightly with sales and SDRs — you think in terms of territories, account plans, and deal cycles, not just MQL counts.
- Comfortable operating in a high-change, low-drama environment where priorities evolve, the bar is high, and there’s nowhere to hide behind corporate noise.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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