Field Marketing Manager – New School Support
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Job Description
Field Marketing Manager supporting Primrose franchise owners through new school openings. Driving local marketing, brand compliance, community presence, and enrollment growth.
Responsibilities:
- Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and ramp-up
- Guide Franchise Owners through school naming, local community planning, digital setup, and grand opening planning
- Provide hands-on marketing coaching and translate playbook guidance into prioritized action steps
- Track pre-opening marketing milestones and hold Franchise Owners accountable to deliverables
- Coordinate digital infrastructure, local listings, and launch campaigns before opening day
- Ensure local marketing activity meets brand standards and franchise agreement requirements
- Review creative assets, vendor selections, and event plans before launch
- Identify and escalate brand misuse and compliance risks
- Maintain approval records, plan documentation, and compliance tracking
- Build trusted relationships through calls, virtual meetings, and periodic in-market visits
- Respond to Franchise Owner questions and engage subject matter experts as needed
- Partner with the New School Support Coach to drive school performance
- Share field feedback, local market insights, and successful practices with the broader marketing team
Requirements:
- 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment
- Experience supporting new store or franchise openings strongly preferred
- Strong understanding of paid search, paid social, local SEO, Google Business Profile, and social media strategy
- Demonstrated ability to build relationships with business owners, operators, or client partners
- Excellent communication and consultation skills
- Strong organizational skills and ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
- Comfort interpreting marketing performance data and using insights to guide decisions
- Self-directed, proactive mindset with ownership and accountability
- Ability to travel up to 30% of the time within the assigned region
- Bachelor’s degree in Marketing, Communications, Business, or a related field
Benefits:
- Health insurance
- Paid time off
- 401(k)
- Dental insurance
- Commission or bonuses based on personal and company performance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Vision insurance
- 401(k) with company matching up to 3.5%
- Company-provided life insurance
- Employee Assistance Program
- Flexible work arrangements
- Fitness center
- Dry cleaning
- Casual cafe
- Community bank
- Car washing service
- Paid family leave
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