Integrated Campaigns and Industry Marketing Lead – EMEA
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Job Description
Integrated B2B campaign leader driving NVIDIA's EMEA industry marketing and GTC campaigns. Orchestrating multi-channel demand generation, partner activation, ABM, and regional event execution.
Responsibilities:
- Own and drive integrated campaign strategies for assigned industry verticals across EMEA, aligned with NVIDIA's global priorities
- Build integrated campaigns targeting developers, enterprise decision-makers, and technical audiences across priority EMEA markets, especially Germany, France, and the UK
- Lead the integrated GTC campaign for EMEA from early-bird through post-show amplification
- Plan and execute field and industry partner activation, including partner programmes and NVIDIA presence at sector events
- Develop aligned go-to-market plans and joint campaign activity with NVIDIA's ISV partners
- Build account-based marketing initiatives with field sales, WWFO, and partner teams
- Select channel mix across digital, events, content syndication, email, and partner co-marketing
- Build and optimise landing pages, email nurture tracks, social content, and collateral
- Coordinate product marketing, content, DMO, creative, and agency teams across concurrent workstreams
- Track and analyse campaign performance, optimise activity, and report results to stakeholders and leadership
- Act as the EMEA campaign point of contact for industry marketing and maintain relationships with global and product marketing teams
Requirements:
- 8+ years of B2B marketing experience with a strong track record in integrated campaign planning and execution within enterprise technology — AI, cloud, accelerated computing, or a related field
- Bachelor's degree or equivalent experience is preferred
- Field marketing experience in EMEA, with hands-on knowledge of go-to-market execution in Germany, France, or the UK
- Multi-channel campaign experience including digital demand generation, events, email nurture, ABM, and content, with measurable outcomes and ability to connect activity to pipeline impact
- Hands-on execution experience in fast-paced, ambiguous environments
- Partner and co-marketing experience with ISV or technology partners on joint go-to-market plans, co-marketing programmes, or shared campaign activity
- Strong project management skills in a matrixed global organisation
- Excellent written and verbal English
- Proficiency in French or German strongly preferred
- Experience with ABM platforms such as Demandbase or 6sense is a differentiator
- Experience with marketing automation tools such as Marketo or Salesforce Marketing Cloud is a differentiator
- Vertical experience in healthcare/life sciences, financial services, manufacturing, telco, or energy is advantageous
Benefits:
- Competitive salaries
- Generous benefits package
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