Junior Shopper & Customer Marketing Manager
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Job Description
Junior Shopper Marketing Manager driving POS activations, promotions, and retail-media campaigns for Scandinavian beauty brand Estrid. Managing DACH shopper marketing with focus on Germany and regular store visits.
Responsibilities:
- Serve as the primary internal contact for shopper marketing and the point of contact for the retail media teams of key drugstore and grocery retail accounts
- Translate the global shopper marketing strategy into customer-specific activation plans for the DACH region
- Plan point-of-sale (POS) activities and retail media campaigns across the entire shopper journey
- Maintain the DACH activity and promotion calendar and monitor ongoing initiatives
- Coordinate activations, promotions, and secondary placements with retail partners, agencies, and service providers, ensuring they are delivered on time, in full, and within budget
- Create activity and promotion presentations and support Key Account Management in annual business reviews and joint business planning
- Develop POS materials, promotions, and merchandising solutions such as coupons, displays, and wobblers
- Analyze campaign and launch results, including sell-out and promotion performance
- Share learnings across the organization
- Visit stores regularly, assess POS execution, and derive actions from market trends, competitor activity, and shopper insights
- Report to the Senior Key Account Manager and work closely with Sales, Marketing, and Global Trade Marketing
Requirements:
- At least 2 years of professional experience in shopper marketing, trade marketing, or customer marketing
- Ideally, experience in the FMCG/consumer goods industry or retail
- Strong knowledge of the German drugstore and grocery retail markets
- Proficiency in Excel/Google Sheets, sell-out data, and reporting
- Initial experience with retail media is a plus
- Strong PowerPoint/Google Slides skills and a good eye for design
- Hands-on mentality, initiative, and a strong sense of ownership
- Structured way of working and the ability to manage multiple projects simultaneously in a dynamic scale-up environment
- Strong communication skills and enthusiasm for building relationships with retail partners and a geographically distributed European team
- Ability to work independently from a home office and willingness to travel for regular store visits
- University degree, e.g. in Business Administration, Marketing, or Communications, or an equivalent qualification
- Native-level German
- Fluent written and spoken English
Benefits:
- Full-time employment
- Predominantly remote work from a home office
- Inclusive work environment focused on equal opportunities and diversity
- Collaboration with colleagues located across Europe
- Regular travel and store visits as part of the role
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