Field Marketing Manager
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Job Description
Field Marketing Manager responsible for executing marketing strategies in North America for MariaDB. Engaging in ABM, campaign orchestration, and event management to drive sales.
Responsibilities:
- Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud.
- Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists.
- Own the NA field budget; source and negotiate vendors and sponsorships; manage POs.
- Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout.
- Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.
- Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events.
- Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel).
- Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries.
- Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently.
- Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.
- Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals.
- Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.
- Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale.
- Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail.
- Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs.
- Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content).
- Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop.
- Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings.
- Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.
Requirements:
- Owned field/regional marketing in North America and turn plans into pipeline through events, ABM, and campaigns.
- ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales.
- Live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement.
- Hands-on with Salesforce/Marketo (or HubSpot), ABM platforms (e.g., 6sense/Demandbase), webinar and data tools, and use AI to prioritize accounts, personalize content, and accelerate follow-up.
- Distinguish decision makers from practitioners and speak each persona’s language.
- Go-getter and problem solver, spotting gaps, proposing solutions, and executing fast with a collaborative attitude.
- Highly organized and transparent; enjoy planning in advance and using tools like spreadsheets, Monday.com/Asana, or Notion for building clear processes that keep stakeholders aligned.
Benefits:
- Health insurance
- Life and disability insurance
- Funds toward professional development resources
- Flexible Paid Time Off (FPTO)
- Paid holidays
- Parental leave
- Massive degree of flexibility and freedom
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