Founding BDR, AI Packaging SaaS
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Job Description
Founding BDR for an AI software startup targeting consumer packaged goods. Engage with key decision-makers and support the founder in building sales channels.
Responsibilities:
- Run high-volume outbound across phone, email, and LinkedIn into a curated list of CPG brands, packaging companies, and adjacent manufacturers
- Book qualified discovery meetings for the founder (target: minimum 2 meetings/week after a 2-week onboarding ramp)
- Own the CRM (HubSpot): clean pipeline, sequence cadences, log every call, keep data tight
- Research target accounts and identify the right buyer — Creative Director, Packaging Engineer, Formulator, Procurement, Supply Chain, or Account Executive — depending on company
- Iterate weekly on messaging with the founder: what objections came up, what hooks worked, what stories resonate
- When given pre-built target lists, work them ruthlessly. When given a blank ICP, source your own.
- Bring market signal back to the founder: what buyers care about, what they push back on, what features they ask about
Requirements:
- 1–3+ years of B2B SaaS outbound sales experience (SDR / BDR / Founding BDR)
- Demonstrated track record of cold-outbound success — you can talk in numbers about dials/day, meetings/week, conversion rates
- Excellent spoken English, confident on a cold call, comfortable with US business buyers (East Coast and Central time zones)
- Experience selling into non-tech, traditional industries — manufacturing, packaging, supply chain, construction, CPG, or similar "blue-collar" buyers
- You can pitch an early-stage product without flinching — you know how to handle "you're too early" and "come back when you have more customers"
- Fluency in modern outbound tools: HubSpot (or Salesforce), Apollo / ZoomInfo, LinkedIn Sales Nav, a sequencer (Outreach / Salesloft / Lemlist)
- Willing and able to work US business hours that overlap with the East Coast (roughly 6am–2pm PT / 9am–5pm ET)
Benefits:
- Founding-team seat at a revenue-generating, pre-fundraise AI SaaS startup in San Francisco
- Direct mentorship from a founder who is hands-on with sales and will personally onboard you
- Founder closes deals — you'll watch and learn the full motion, not just book and hand off
- Clear path: BDR → Account Executive after the upcoming fundraise
- Meaningful early equity for the right person who performs and stays through the round
- Build the playbook from scratch — your messaging, your sequences, your wins
- Strong technical co-founder — when a prospect asks for a feature, you can credibly say "we'll build it"
- Open roadmap, real customer voice — what you hear on calls actually shapes the product
- Remote, flexible — work from anywhere with strong US East Coast time-zone overlap
- Contractor engagement via Deel — clean, compliant, simple monthly payments
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