Founding Head of Marketing
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Job Description
Founding Head of Marketing building MindFriend’s mental-health marketplace acquisition engine. Owning go-to-market, brand, paid acquisition, content, lifecycle marketing, and scalable growth systems.
Responsibilities:
- Create and execute an integrated go-to-market strategy
- Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes
- Own brand positioning, messaging, and campaign consistency
- Develop acquisition strategies for service users and professionals
- Lead organic social media, community engagement, content distribution, and collaborator relationships
- Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting
- Build clinician-led and user-generated content strategies
- Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets
- Lead email and lifecycle marketing
- Develop partnerships, PR opportunities, referral channels, and brand collaborations
- Improve the customer journey from content or advertising through profile discovery and completed booking
- Establish KPI reporting covering progress, risks, and recommended actions
- Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace
- Communicate proactively with leadership and cross-functional teams
- Establish the marketing strategy, priorities, systems, and team needed to take MindFriend from pre-launch to a measurable, scalable acquisition engine
Requirements:
- Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company
- Evidence of creating and executing a complete marketing strategy—not only contributing to individual channels
- Strong performance-marketing experience, particularly with Meta and Google Ads
- A record of converting content, social engagement, and partnerships into measurable commercial results
- Strong understanding of customer journeys, conversion funnels, attribution, and experimentation
- Experience managing budgets and allocating resources based on evidence
- Confidence across brand, creative, content, paid media, email, partnerships, and PR
- Experience briefing and managing producers, designers, creators, agencies, or freelancers
- Strong analytical judgement and clear communication with leadership
- A proactive and accountable working style
- Willingness to remain hands-on while building the systems and team required to scale
- Particularly valuable: experience with two-sided marketplaces
- Particularly valuable: experience in healthtech, mental health, wellbeing, or another trust-sensitive sector
- Particularly valuable: taking a product from pre-launch through its first meaningful customer acquisition
- Particularly valuable: building a marketing team from a lean initial structure
- Particularly valuable: clinician-led, expert-led, or educational content
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