Fractional Head of Growth
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Job Description
Fractional Head of Growth overseeing marketing strategy for ClerkMinutes, a SaaS platform for local governments. Driving growth to reach $3M ARR while managing the marketing function end-to-end.
Responsibilities:
- You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR.
- That means owning the full funnel: awareness, demand generation, trial conversion, and expansion.
- You'll work with a design team and an ads agency, so you're coordinating and directing.
- Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition.
- Your north star metric is to grow MRR.
Requirements:
- You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more.
- You understand what it takes to grow a product-led or trial-driven SaaS business, and you've done it in a market where the buyer isn't a typical tech audience (bonus points for govtech, edtech, or similarly relationship-driven verticals).
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