Freelance Meta Ads Specialist – Paid Media Support
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Job Description
Freelance Meta Ads Specialist supporting Paid Media team in a fast-paced agency. Focused on campaign execution, optimization, and performance improvement across Meta platforms.
Responsibilities:
- Support the setup, management, and optimization of campaigns across Meta platforms (Facebook & Instagram)
- Assist with campaign structure, audience testing, creative testing, and budget allocation
- Monitor performance daily/weekly and implement optimization actions based on data
- Collaborate with designers and video editors to iterate on ad creatives based on performance insights
- Conduct performance analysis and provide clear insights and recommendations
- Support scaling efforts for winning campaigns
- Troubleshoot performance issues and maintain account hygiene.
Requirements:
- 3+ years of hands-on experience managing Meta Ads campaigns (e-commerce required)
- Strong understanding of performance metrics (CPA, ROAS, MER, CTR, CVR, etc.)
- Experience working with agencies or multiple client accounts simultaneously
- Analytical mindset with the ability to interpret data and act quickly
- Comfortable working independently with minimal supervision
- Strong English communication skills (written and spoken)
- Experience with TikTok Ads or Google Ads is a plus.
Benefits:
- Flexible workload based on client needs
- Potential for long-term collaboration
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